Sports Nutrition Co. – 100% Raw Fruit Sports Drink
Berkeley, CA drinkamara.com
- Status OPEN
- Target $150,000
Pre-money Valuation $5,999,156
- Team Exec Team with start-up through acquisition experience
- Performance TTM Revenues: $572K as of September 2014
- Customers Whole Foods, Walgreens, Andronico’s, Amazon, BevMo, New Leaf Community Markets, UNFI
- Potential Acquirers Coke, Pepsi, Dr. Pepper Snapple, Nestle, Private Equity
- Investors Hank Holland, Managing Director Merrill Lynch
- Advisors Tom Hardesty, Coca-Cola VP On-Premise Sales
Amara makes 100% Raw Fruit Sports Drinks.
They’re made with fruit and electrolytes, are raw and unprocessed, utilize our proprietary bottling technology, and are only 30 calories, with no artificial colors or flavors.
Greg is a 3 time entrepreneur that has experienced both failure and success. Both of his previous companies were software companies, with the most recent being an inventory management cloud software company called SmartTurn that was eventually acquired by Red Prairie. Greg was a core part of the founding team there running the sales program and helped raise a Series A and a Series B round from NEA and Emergence Capital for a total of $16M. With three year growth at over 1800%, in May of 2010 SmartTurn was acquired. Greg also writes for Entrepreneur Magazine and is heavily networked …
Joe Siler grew up in Novato, CA and is our resident CrossFit competitor. After graduating from the University of Notre Dame with a degree in accounting, his interest in how the body functions brought him to Portland, Oregon, where he earned a degree in biology from Concordia University. Health, fitness, nutrition and overall happiness are all things that Joe is truly passionate about, and the opportunity to share his passions with the world through a fitness focused raw fruit sports drink made the decision to join the Amara team, as Joe puts it, “the easiest decision that he has ever …
Jasson Pierre has a long history in fitness and manages Amara’s marketing efforts including: social media, high profile athletes, blog, affiliate marketing program, visual media, and event planning . Jasson is a San Francisco local with a BA from the Academy of Arts San Francisco in Animation & Motion graphics. With many years of experience in the marketing and fitness industries Jasson makes constant contributions to Amara’s marketing efforts. Jasson lives for photography, cinematography, and fitness.
Kiah Connolly is an Emergency Physician at UC Irvine Medical Center. She received her Medical Degree from the University of California at Irvine. As Greg’s wife, Kiah has been involved in Amara since it’s inception and provides nutrition and ingredient guidance for our R&D team along with our beverages sugar and calorie profiles. Kiah has also had a lifelong passion for fitness and clean eating and has worked very closely with Greg to develop the vision for Amara and it’s macro-sociological impacts on the American diet.
Sales Executive with more than 18 years of experience in the software, automotive and financial services industries. Proven abilities in client relationship management, channel marketing, direct sales and strategic planning. Demonstrated expertise in new business development, contract negotiation, account acquisition, account management, account retention and territory development. Skilled in sales forecasting, marketing analysis and market penetration. Known for building and leading high performing sales teams to achieve company revenue goals. BS, Business Management and MBA. Specialties: Direct Sales, New Account Sales, Territory Development, Sales Management, CRM (Customer Relationship Management), Customer Relations, Strategic Alliances, Business Development, Advertising, Market Research & Analysis, …