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May 16, 2015 12:11 EDT

Trellie: Smart jewelry

iCrowdNewswire - May 16, 2015


Smart jewelry


  • Status OPEN
  • Target $400,000
  • Raised NEW
  • Pre-money Valuation $4,513,329


  • Team Exec team with 30+ years building successful ventures
  • Performance $121K revenue LTM; $5.7M projected 2015
  • Customers Best Buy.com, Harris Communications, eTailz, MaxiAids, Skymall
  • Investors Ron LeMay, Chairman GoGo, fmr CEO Sprint PCS & Japan Telecom


Trellie’s first foray into the market was Trellie Classic, a simple Bluetooth charm that hangs on the outside of a handbag and flashes upon an incoming or missed call. This pilot product has sold over 3,500 units since launching late 2013 generating $127,000 in sales. This product was the precursor to the company’s newest product, smart jewelry, which is scheduled to launch in April 2015.



Claude Aldridge, CoFounder & CEO

Claude is a wireless VC and startup veteran holding various leadership roles at Digital Sports Ventures, Catholic Content and Transportation.com. Previously he was an Associate at OpenAir Equity Partners.

Jason Reid, CoFounder & COO  

A SaaS executive by background, Jason has an extensive background in business development and operations formerly as VP at Saepio (SaaS) and Client Executive at Cerner generating $45M in margin selling software as a service. He also owns a private real estate investment firm.

Heidi Lehmann, VP Strategic Development

An energetic and innovative entrepreneur, Heidi has vast experience in emerging tech, consumer products and influencer marketing strategy. She Co-Founded Third Screen Media which was acquired by AOL for $100M+ in 2007.


  • Jennifer Darmour
    Founder, ElectricFoxy (wearable tech lab), Former Director of Design, Artefact, … 
  • Anita Newton
    Current VP Marketing, AdKnowledge; Formerly VP of Retail & Digital … 
  • Karen Webster
    Current President & Cofounder of Glitterrings, Inc. (fashion jewelry). Formerly … 
  • Thad Langford
    Former CEO of Zave Networks (acq. GOOG), Current GM at … 
  • Tracy Nolan
    Current President of ERV, SVP of Hyla Mobile. Former VP … 
  • Maxine Clark
    Founder & former CEO Build-A-Bear Workshop Director, Foot Locker Former … 




Contact Information:

Claude Aldridge
Jason Reid
Heidi Lehmann

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