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May 15, 2015 8:15 AM ET

Archived: Full Core: Full Core Fiberceutical® Appetite Control Drink

iCrowdNewswire - May 15, 2015

Full Core

Full Core Fiberceutical® Appetite Control Drink

Atlantic Beach, FL fullcore.com



  • Status OPEN
  • Target $500,000
  • Pre-money Valuation $5,021,190


  • Team Longtime Cott Corp Exec named new CEO
  • Performance Projected 2015 revenues in excess of $350K
  • Customers Bi-Lo, Amazon, GNC, AKINS, CHAMBERLINS, Winn Dixie
  • Potential Acquirers Acquisition by a major CPG company or beverage manufacturer
  • Investors Ken Purcell, Managing Director Chartwell Capital
  • Advisors Mike Diaz, former CFO Acosta Sales & Marketing


Creating new and exciting Fiberceutical® “excellent source of fiber” beverages, to enhance natural appetite control and promote digestive health for the betterment of society.


Dan Portnoy, President & CEO

Most recently was Chief Merchandising & Marketing Officer at Winn Dixie. Prior to this, he was the Global Senior V.P. Sales & Marketing for Cott Corp, and spent a decade at Kings Supermarkets, where he was President & CEO.

Peter Hayes, Creator of the Fiberceutical® brand  

Creator of the Fiberceutical® brand concept and Founder of Full Core. Former President of Full Core, now serves as a Board Member. Under his leadership Full Core achieved distribution throughout the U.S. in 3,000 GNC stores, 105 Winn Dixie supermarkets, and 15 Akin’s/Chamberlin’s health food markets.

Jeff Brudos, Co-founder of Full Core & COO

Co-founder of Full Core, and serves as Chief Operating Officer. Originator of Quench your appetite®. Mr. Brudos formerly was COO of Whole Living, Inc. a whole food and essential oil wholesaler. Additionally, he worked as a Senior Financial Analyst for Bank of America.


  • RevenueProjected 2015 revenues in excess of $350K


  • StatusOPEN
  • Target $500,000
  • Pre-money Valuation$5,021,190
  • Round Type Equity
  • Entity Type LLC





Contact Information:

Jeff Brudos
Peter Hayes
Dan Portnoy

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