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May 13, 2015 11:29 EST

(TABLE) The Association of Bar & Lounge Establishments: the premiere U.S. trade association for establishments serving spirits, as well as venues with beverage service as the axis of their business model

iCrowdNewswire - May 13, 2015

(TABLE) The Association of Bar & Lounge Establishments

Washington, DC 20011, US
Business Products & Services

The Association of Bar and Lounge Establishments (TABLE) will serve as the premiere
U.S. trade association for establishments serving spirits, as well as venues with
beverage service as the axis of their business model. TABLE will supply its members,
establishment owners and vendors, with marketing tools, education on best practices
and business skills, and will create a platform for sharing information and resources
within the industry. This will increase financial success among members, advance their
business skills, and create a trusted resource where one is needed.

Strategic Goals
1. Support members with information and assistance through events, publications,
and best practices.
2. Create technology marketing tools specifically designed for meaningful
communications between members and their patrons.
3. Encourage new product development and new services by opening a central
channel of communication between vendors and establishments.
4. Promote industry responsibility and career advancement through education
programs and skills training.
5. Expand the market for owner and vendor members by engaging consumers
(informing them of what member establishments can offer them, and collecting
feedback on their interests and experiences), encouraging increased beverage
distribution, and promoting an interest in new products and services.

Products / Services

Trade association membership

bar owners paid membership

Allied membership

suppliers to the industry paid membership

Expo booth/sponsorship

suppliers to the industry exhibit space fees

Training

business skills training for members

Expo attendance

attendance fees at expos

Management

President Executive Officer
Paul Garcia

Paul GarciaBio: Skilled in strategy and ideation, technology, brand management, and creative problem solving. A long history in the hospitality industry. Advertising strategy for the American Hotel & Lodging Association’s Lodging Magazine resulted in a 20% increase in revenue in 7 months, and 20,000 new subscribers. Customer interface and new hotel launch for Kimpton Hotels. General manager for a restaurant, added a bar and catering services increased revenue 115% in one year and decreased expenses by 25%. As marketing director for current enterprise, revenues have increased by double digits for four of five years.

Director Marketing
John Paul Boukis

John Paul BoukisBio: Established and refined product offerings for maximum advertiser appeal including new six new publishing products. Developed strategic 1-, 3-, and 5-year plans with Publisher and Field Sales Manager including: staffing, space planning, product line, marketing initiatives, strategic alliances, and review of major accounts. Administered strategic alliances including conventions, government affairs, communications,) and outside affiliations. Managed external sales department of 8+ and internal staff of four. Wrote annual budget and oversaw implementation of all budget categories, reporting directly to CEO and Board of Directors. Determined marketing campaigns for all products and services, developing all collateral sales materials and communications. Managed Hospitality Blast, the opening night party of the International Hotel and Restaurant Show on Times Square in NY for 1,000+ guests with celebrity entertainment.

Group Leader/Lead Sales
Jen Robinson

Jen RobinsonBio: Named one of top 12 trade show managers in 2005 and 2006. During tenure with the Nightclub & Bar Show the convention was listed in the Top 200 Tradeshows for 5 years under her leadership. Skills include strategic management, planning and implementation of sales, marketing, technology, publishing, special events, and operations. Audience included 30,000 industry professionals. Created sustained growth of 25% for the Nightclub & Bar show, taking it from 200 to 2000 exhibitors, which sold for approximately $30M.

 

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