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May 12, 2015 9:45 AM ET

Archived: Staks: a series of supplement plans for a variety of lifestyle and performance goals that come in single portion sachets inside a convenient, resealable, easy to carry pouch

iCrowdNewswire - May 12, 2015



Staks have developed a new innovative way of managing your daily nutrition intake. Their nutritional experts have devised a series of supplement plans for a variety of lifestyle and performance goals that come in single portion sachets inside a convenient, resealable, easy to carry pouch. Launched in Harvey Nichols’ flagship store in Knightsbridge, the company is striving to revolutionise $32 billion supplement market.



The Idea

Staks has developed a new innovative way of managing your nutrition intake. Our experts have devised a range of bespoke supplement plans to be taken daily. All your supplements come in single portion sachets inside a convenient, resealable easy to carry pouch – the Daily Stak Pouch. We’ve done our due diligence over the past year and to the best of our knowledge the daily one stop supplement solution that we offer doesn’t exist as a concept in the supplement market.We had this confirmed by buyers, distributors and suppliers alike – we’re one of kind!

The Product

The vitamin, minerals and supplement industry is one of the fastest growing in the world, expected to produce over $60 billion in 2021.   It’s more diverse than it’s ever been, providing for men and women of all ages looking to live longer and stay healthier. Staks is designed as the disruptive new kid on the block. With our innovative approach to supplements and stand out branding, we aim to re-shape the supplement industry, making it easier and more convenient for people to navigate. 

You no longer need to spend hours researching what supplements work best, where to buy your supplements, deal with bulky, unhygienic containers or mess around measuring out portions throughout the day.

Our nutrition experts have devised a complete range of premium daily supplement plans or “Staks” for a variety of lifestyle and performance goals.  When taken, the supplements in your Stak complement one another, each working together to enhance the others benefits, providing you with all you need to reach your goals.

Our Daily Stak Pouches are light, weighing between 10g – 62g and fit easily into gym bags, rucksacks, handbacks satchels all without any fuss. The recommended time to take each supplement in your Stak has been included on all of the sachets so you don’t need to fret about when you should take your supplements.


Target Market

Staks strives to cater to all demographics regardless of age or gender and our first range of products span across the health, wellbeing and fitness markets. The range is made  up of the following Staks: Energy to optimise energy & alertness; Lean to increase lean muscle & reduce body fat; Muscle to increase strength, size & power; Slimmer to aid weight loss; Wellbeing to optimise health & wellbeing; and Wow to improve the appearance of hair, skin & nails.

We had this confirmed by buyers, distributors and suppliers alike – we’re one of kind!


Achievements to Date

The business has moved from an idea to market inside 8 months using a start-up loan. We began our soft launch in April 2015, launching all 6 of our ranges at Harvey Nichols’ flagship store in Knightsbridge. Our website (staks.co.uk) also soft-launched in April and sees products delivered direct to your door.  

Products are sold online in a 7 day supply and to retail in cases of 28 per range.

We are in discussion with or will approach Selfridges, John Lewis, Planet Organic, Ocado, NutriCentre, Wholefoods, Holland and Barrett, GNC, Equinox gym, KX gym, as well as franchise gyms e.g. Virgin, David Lloyd, Fitness First. Our connections at Virgin Startup are also looking to introduce us directly to Virgin Active, Ocado and John Lewis. We are also in advanced discussions with a leading chain of high-end London gyms. We also plan to partner with online retailers.


Use of Funds

Staks is looking for £50,000 investment to rapidly grow the business. The investment isn’t needed for stock purchases. The money will be used to build the Staks brand through a national campaign – allowing us to move to an opt-out subscription based model, ramp up digital marketing, PR and social media activities and put the infrastructure in place to allow Staks to become a major player in the booming European and US supplement markets.

The Market

Market Analysis

Vitamins, Minerals and Supplements is one of the fastest growing industries in the world producing about $32 billion in revenue for just nutritional supplements alone in 2012. It is projected to double that by topping $60 billion in 2021 according to the Nutritional Business Journal.

This can be explained by the upsurge in ordinary consumers who want to live longer and stay healthier.  It’s no longer the case that supplements are associated with professional athletes and gym-goers and in particular at the male gender. The industry is now much more diverse and a leading industry expert said, “Ten years ago, it was just the muscleheads and the weekend warriors. Now, it’s the full spectrum with men and especially women” .

The sports nutrition market is an important slice of the pie. According to Euromonitor figures worldwide sales of sports related protein products grew from £2.5bn in 2007 to £4.9bn in 2012 and are likely to reach £7.8bn in 2017. In the UK sales increased from £73m in 2007 to £170m in 2012 and are expected to reach £358m by 2017.

Recent research shows that that convenience is an important driver of supplement intake[4]. This is important for Staks was which was designed with consumer’s active and hectic lifestyle in mind. It was designed to simplify a consumer’s ability to navigate the supplement world and provide a practical and convenient way to manage their supplement intake.  

The People

Josh Franks

Josh Franks is the Founder of Staks. He is a qualified lawyer who specialises in commercial contracts and the production and financing of film and TV (positions held include Head of Legal and Business Affairs for Talkback (part of FremantleMedia Limited)).

A fitness fanatic, Josh has always been paid special attention to the supplement world, taking a variety of supplement plans over the past 12 years. The problems encountered by Josh such as what supplements he should be taking and carrying around bulky unhygienic containers, resulted in the birth of Staks.


David Franks

Working closely alongside Josh is his father, David Franks. David specialises in logistics and helping ambitious businesses achieve rapid and sustainable growth. He has helped to bring a number of companies to market including Smith & Sinclair, Moorish (Little Smoked Hummus Company), Lola’s Cupcakes, Proper Beans and Ice Kitchen.



Josh and David are supported by a number of partners: a co-packer, 2 leading suppliers of premium quality supplements and have access to a team of leading nutritionists and dieticians in the UK many who work with elite professional athletes to advise on future ranges and create content for the website.

The award warning co-packer is responsible for purchasing supplements from suppliers, buying the packaging material, producing the finished products and fulfilling orders in one smooth operation. There is an agreement in place with the co-packer that they will cashflow the production of the products which allows Josh and David to focus on the marketing and sales. 

The Exit Strategy

As a brand we are honest, original and energetic and we will build a loyal returning customer bases through innovation, quality, health benefit driven ingredients and education. We expect investors to exit after a period of 3 – 5 years. All exit options remain open to us.

This figure has been arrived at by focusing and researching the strategies taken by the following companies:

  • In 2010, the UK company Maximuscle, was sold to GlaxoSmithKline for approximately £162m (Source)
  • In 2011, the UK online sports nutrition company Myprotein was bought by the Hut Group for approximately £58m (Source)
  • In 2012/13, the UK online healthy food delivery company Graze was sold to the Carlyle Group (Source)


Rewards with monetary value over £1000 can affect the amount of EIS you may be able to claim. Please obtain independent tax advice if there is any concern as Crowdcube does not provide legal or tax advice.

  • Invest £500 and get

    50% off 1 weeks supply of Staks of your choice

  • Invest £1,000 and get

    50% off 2 weeks supply of Staks of your choice

  • Invest £2,000 and get

    50% off 1 months supply of Staks of your choice

  • Invest £5,000 and get

    a free months supply of Staks of your choice

  • Invest £10,000 and get

    you’ll be invited to be part of the development process for a future range of Staks

Share Types

This company is offering both A and B shares. If you invest £2,500 or more you will receive A-shares which have full voting rights. If you invest less than £2,500 you will receive B-shares which have no voting rights or pre-emption.

Tax Relief

Staks has submitted their plans to raise money, details of their structure and trade etc. to HMRC and is awaiting advice on whether or not the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax reliefs relating to their shares.

Tax relief is available to individuals only, who subscribe for shares in a Seed Enterprise Investment Scheme (SEIS). Relief is at 50 per cent of the cost of the shares, to be set against the individual’s Income Tax liability for the tax year in which the investment was made.

If you sell, give away, exchange or otherwise dispose of shares, tax reliefs can reduce your Capital Gains Tax bill. Your shares must meet certain conditions to qualify for these reliefs.

Please visit the HMRC website for further information on SEIS tax relief

The availability of any tax relief, including EIS and SEIS, depends on the individual circumstances of each investors, and may be subject to change in the future. If you are in any doubt about the availability of any tax reliefs, or the tax treatment of your investment, you should obtain independent tax advice before proceeding with your investment.

Risk Warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated.

Please click here to read the full Risk Warning.

This page is communicated by Crowdcube Capital Limited and has been approved as a financial promotion by Crowdcube Ventures Limited, which is authorised and regulated by the Financial Conduct Authority. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Crowdcube takes no responsibility for this information or for any recommendations or opinions made by the companies.

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