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May 11, 2015 9:55 AM ET

Archived: Perfékt Beauty: Prestige cosmetics company based in Hollywood

iCrowdNewswire - May 11, 2015

Prestige cosmetics company based in Hollywood, CA

Hollywood, CA

  • Target $1,000,000
  • Reserved $800,000
  • Pre-money Valuation $7,000,000


  • Team Exp. From: LVMH, Bobbi Brown, Encore Consumer Capital
  • Performance 2014 Net Revenue: $3.1MM; Gross Margin 65%
  • Customers Sephora, ULTA Beauty, Beauty Brands, Fred Segal, Amazon
  • Potential Acquirers L’Oreal, Estee Lauder, Shiseido Co., LVMH


Perfekt Beauty is fully committed to launching technologically advanced products that simplify and perfekt beauty. Merging advanced skincare formulations with color, perfekt offers multi-functional products that are quick and easy to apply, long-lasting, and offer an alternative to traditional beauty products. No product will be brought to market that is not within the guidelines of the company strategy. Perfekt Beauty promises to live up to its claims without compromise.



Richard Anderson, Founder and President  

Richard Anderson founded Perfékt Beauty in 2005. Prior to its’ founding, Richard had successfully launched some of today’s leading beauty brands including The Lancaster Group, Yves Saint Laurent and Bobbi Brown Essentials. While working in the beauty industry over 14 years, Richard discovered one dominant complaint and growing frustration for women. NO TIME. Because of today’s high performance and personally demanding world, women simply don’t have the time to invest in a lengthy beauty ritual. With never a spare moment schedules, women need simple and dependable beauty products that can multi-task as gracefully as they do. In order to fill…

Heather Orsi, VP of Finance & Business Development

Heather Orsi joined the company in 2014. Prior to joining Perfékt, Heather was an investment professional at Encore Consumer Capital, a private equity firm focused on investments in the consumer products industry. At Encore, Heather worked closely with several beauty companies, including Encore investments in Tarte Cosmetics and Butter London. Prior to Encore, Heather was a professional at Harris Williams & Co., a middle-market investment bank focused on buy-side and sell-side mergers & acquisitions. Heather earned a BA with distinction in Finance and Accounting from Indiana University, Bloomington.

Keri Miller, VP of Operations

Keri joined the company in 2006. Prior to joining, Keri had six years of operational experience working with entrepreneurs of emerging companies.


  • Revenue2014 Net Revenue: $3.1MM; Gross Margin 65%
  • DistributionBeauty Retailers (i.e Sephora, ULTA), Online, Direct
  • CustomersSephora, ULTA, & Beauty Brands


  • Target $1,000,000
  • Reserved $800,000
  • Pre-money Valuation$7,000,000
  • Round Type Equity
  • Entity Type S-Corp
Contact Information:

Richard Anderson
Heather Orsi

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