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May 11, 2015 3:30 EDT

Fig Food: Organic, kosher plant-based, delicious food

iCrowdNewswire - May 11, 2015

Fig Food

Organic, kosher plant-based, delicious food

New York, NY

  • Status OPEN
  • Target $685,000
  • Raised $50,000
  • Pre-money Valuation $3,657,574

Bill Otto

“Fig Food’s passion for delicious, healthy, organic food, combined with Joel’s experience and success in the food industry is very appealing to me. The company has the potential to be a powerful thought leader in the food realm, and its increasing success bolsters the business case for convenient, nutritious and sustainable food.”



  • Team Founder/CEO with 24+ years experience at Campbell’s, Kraft
  • Performance 2014 Revenue reached $937K, +11.3% vs 2013
  • Customers Whole Foods, Earth Fare, Sprouts, The Fresh Market, Publix
  • Potential Acquirers Campbell Soup Company, General Mills, Hain Celestial
  • Investors Bill Otto, Director of Sales/Brand for Weetabix, NA
  • Advisors Joseph Miller, former CEO of Cosagen Bioscience



Fig Food offers nutritionally dense, sustainable, plant-based soups and beans in delicious, convenient and environmentally-friendly formats. A certified B-Corp, Fig Food has won consecutive Clean Eating awards, named a finalist in NEXT Accelerator Competition, a finalist in the Vegetarian Times Foodie Awards among many mentions and accolades.



Joel Henry, Founder and CEO

Founder and General Manager, has more than 24 years in the Food and Beverage industry, including the Campbell Soup Company, where he helped lead the turnaround in both senior operating and strategic roles. Joel spent 12 years at Kraft Foods, Warner-Lambert and Diageo in operational and strategic leadership positions. Joel earned his AB from Cornell University and his MBA from Duke’s Fuqua School. He is an avid outdoorsman, and lives in New York City.

Wiss & Company, LLP, Accountant

Fig Food accountant and financial consultant, provides Fig Food’s accounting services and advises on financial matters

Ken Henry, General Counsel

Ken Henry, General Counsel, has practiced law for more than 30 years across a broad range of clients. He is a regular speaker and contributor to conferences, reports and reference books, and was an Adjunct Assistant Professor at the University of Illinois-Chicago.




  • Revenue2014 Revenue reached $937K, +11.3% vs 2013
  • DistributionPriority on natural, specialty and conventional grocers.


  • StatusOPEN
  • Target $685,000
  • Raised $50,000
  • Pre-money Valuation$3,657,574
  • Round Type Equity
  • Entity Type LLC


Contact Information:

Joel Henry
Wiss & Company
Ken Henry

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