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May 8, 2015 7:29 PM ET

Archived: Froovie Organics/ Froovie Gluten Free – Früvean® Style Food and Beverages

iCrowdNewswire - May 8, 2015

Froovie Organics/ Froovie Gluten Free

Früvean® Style Food and Beverages

Mountain View, CA

  • Status OPEN
  • Target $500,000
  • Raised NEW

Eric McCarthey

CEO Shelty-Viking Capital Group

“We believe Froovie is going to be a leading healthy lifestyle platform. Their broad beverage and food product development expertise combined with exceptional understanding of health conscious consumer segmentation is a formula for unique value creation. Their brand and the platform is designed for global scale using a network of commercialization relationships (brokers and retailers). E-commerce will be another growth strategy for certain product lines. This is going to be very exciting!”


  • Team Revolution Foods, Disney, Safeway, Plum Organics, Ecologic
  • Performance 2014 Revenue of $1.4M; +300% YoY Growth
  • Customers Whole Foods, Sprouts, Safeway, Costco, Google, Sony, Sodexo


Started in 2012, Froovie Organics is an Integrated Organic Lifestyle Brand that we believe is the first company to develop and sell Früvean® style food and beverages. Only focused on organic ingredients with the most nutrient density, we make our foods with (and sweetened with) organic fruits, vegetables and full-fiber ancient grains. No added sugars, artificial colors or sweeteners.


Eric Quick, Founder & CEO

Serial Entrepreneur with experiences across multiple segments including retail, food manufacturing and e-commerce. 25+ Years with notable brands such as Disney, Revolution Foods, Safeway & Sodexo.

Chris Sellers, Sales Coordinator

15+ years in Food & Beverage Space including Fabes Natural Bakery and Froovie Organics. Specializes in sales and broker coordination, customer service and new product roll outs.

Joe Pagano, Finance

Hands on manufacturing and technology CFO experienced in strategy development, systems implementation, acquisitions & mergers, equity & debt fund raising, management of remote and global operations, multinational and complicated audits, IFRS accounting standards, Cost Accounting, and debt/leasing financing transactions. Experience includes private and public organizations ranging in size from start-ups to Fortune 500 companies.



  • Revenue2014 Revenue of $1.4M; +300% YoY Growth
  • DistributionOver 41 Distribution Partners and Customers



  • StatusOPEN
  • Target $500,000
  • Raised NEW
  • Round Type Convertible Note
  • Entity Type LLC


Contact Information:

Eric Quick
Chris Sellers
Joe Pagano

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