RSS Newsfeeds

See all RSS Newsfeeds

Global Regions

Global Regions ( XML Feed )

May 7, 2015 9:44 AM ET

Archived: Zami Life: The Future of Sitting

iCrowdNewswire - May 7, 2015

Zami Life: The Future of Sitting

Zami Smart, the 1st stool to align your body, strengthen your core and provide real time feedback.
Sarah Beardmore


“Bootstrapping Dutch startup Zami Life is aiming to engineer posture problems out of the office worker’s life with an ergonomic stool that has a curved seat.”
TechCrunch May 5th, 2015


         Achieve Better and Beautiful Posture with  



Photo: Rich Montalbano/RiMo



Zami Smart Stool is the result of years of research on ergonomics and is designed to improve posture and promote active sitting. Made from the highest quality European sourced materials, this patented, double-convex form is the first sensor-enabled stool that gives you real-time feedback on your posture. The stool communicates to the Zami mobile app and collects data providing intelligent feedback and insight into your posture and daily sitting habits. Unlike most ergonomic solutions, Zami provides a sense of luxury and simplicity and looks great in any home or work interior. 





Why We Created the Zami Stools









                       The Products

Zami Smart – The Best Solution for Active Sitting


After an initial short setup to determine your weight and other vital metrics, pressure sensors in each of the four legs determine your weight distribution and accurately determine your posture. This information is transmitted via Bluetooth to the Zami mobile app, which gives you immediate feedback about how to correct your posture. 

Utilizing the sensors, the mobile app also provides you information about your sitting, including:

  • The time spent sitting (active and passive)
  • Quality of sitting (posture)
  • Behavior during sitting (restless sitting or fidgeting, potential pressure point issues, etc.)


Weight: 5.1 kg

H: 52cm W: 36cm L: 51cm 

The Zami Smart Stool has coated black steel and oak wood legs, and a genuine European sourced leather cushion seat. 

The Zami App – Connected to Zami Smart


You will receive immediate feedback from the app if you are not sitting right, not taking appropriate breaks or are sitting too long. The app also comes with suggested exercises and general healthy lifestyle suggestions. The long-term goal is to integrate Zami Life products with various other health and fitness options to give a complete picture of your health and lifestyle, providing an integrated experience.

The Zami app will track your sitting history, allowing you to get an overview about your sitting. This information can be presented to your physician when you need to do a post-facto analysis or plan for sitting and posture improvement that can be monitored along the way.

Zami Essential – Promoting Good Posture




This truly organic design represents natural beauty at its finest. The wooden Zami is made of the highest quality natural pressed wood. Knowing that wood designs can be difficult to match your interior, we provide three options ready for you to select: beech, walnut and oak. 

Genuine European sourced leather cushion

Weight: 3.3 kg

H: 47cm, 52cm W: 35 L: 50

We can connect closer to shipping so you can let us know if you want the beech, oak or walnut. You also have the preference of a 47am or a 52cm Zami Essential Wood.


A fresh and contemporary artistic design. One piece of aluminum is laser cut and rolled to create the 3D shape. Its unique form creates a sense of depth in any room. The aluminum Zami can be appreciated in its original form by simply removing the leather cushion to reveal the details of the thin slits which make the bending of the metal possible.

Genuine European sourced leather cushion

Weight: 2.9 kg

H: 47 W: 38 L: 53


The Team

Zami is a self-funded company from the  town of Arnhem, Netherlands. Orthopedic Surgeon Piete Van Loon and Designer Ruud-Jan Kokke  created the Zami as a solution to sitting related back pain prevalent in todays society.


Support us to further revolutionise sitting

Our sincere thanks for your support – The Zami Team

Find This Campaign On
Contact Information:

Ruud-Jan Kokke
Piet Van Loon
Sarah Beardmore

View Related News >