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May 5, 2015 7:25 EDT

Health Hero: Simple, Beautiful, Community Engagement

iCrowdNewswire - May 5, 2015

Health Hero

Simple, Beautiful, Community Engagement




Health Hero
Health Hero is raising $750,000 with a minimum reservation of $10,000.


  • $8B+ Blue Cross Blue Shield of Florida Invested in Health Hero
  • 25% MoM Company Growth
  • Team comprised of former HP, Google, Apple, Nielsen, and J&J execs

Elevator Pitch

Health Hero is a health engagement & behavior change technology company that supports organization’s employee wellness goals across the country. We help businesses improve the health of their people.

Company Overview

3.16 Billion people in the world work for businesses that don’t have effective wellness programs. Wellness programs are the only way to reduce healthcare costs.

Health Hero, Inc is a global health engagement & behavior change technology company that supports organization’s employee wellness goals across the country. We help businesses improve the health of their people in the simplest & most rewarding way possible.

The Problem We Solve

The market that we are addressing is preventative health. $2.7T (~20% of US GDP) is spent every year on US healthcare. 75% of these healthcare costs are tied to chronic preventable illnesses. Health solutions that change habits are in demand more than ever.

Healthcare Reform (Affordable Care Act) gives companies more leverage to reduce healthcare costs, but companies need a simple way to manage the health of their employees where they never had to in the past. We make administration super simple to manage with our brilliantly engineered & beautifully designed Enterprise SaaS solution. We call it “Wellness in a Box”.

The global consumer wellness total addressable market is $24 billion. 5% of the total addressable market is $1.2B. The serviceable obtainable market is $200M.

Where we are going / “The Vision” – With the “Internet of Things” (IoT) market slated to be $154B by 2020, we have seen organizations wanting to use sensors to engage their customers in various ways. We have evolved Health Hero to include population health, consumer retail, gyms/coaching, and other verticals.

A Wellness Program Employees Love

Complete Employee Wellness Engagement for your workforce and their families. Health Hero is the simplest, most fun, and most rewarding employee wellness experience for your people.

Your Brand. Your Culture. Your People.

Easy, intuitive, and seamless. Health Hero puts all of the people, information, and apps you need right in front of you, so health improvement happens faster – from anywhere. Industries of all sizes and geographic spreads use Health Hero every day, changing how employees and their families compete, connect, and get challenged.

Step 1) Know

Health Risk Assessments, Cultural Assessment, & Biometric Screenings.

Step 2) Go

We help you figure out what the right mix of wellness programming is for your workforce. All supported with a custom wellness platform.

Step 3) Grow

Incentives (Ex. HSA), ROI Analysis, Healthy Rewards, and Real Time Insights.

Choose Your Own Adventure

We integrate with All Health Apps, Devices, and Pedometers.


A Super Team that Cares

Based in beautiful Tampa, Florida we are a passionate team of leaders & behavior change technologists with over 40+ years of combined experience in Employee Wellness, Human Resources, Organizational Development, Data Science, and Global Product Innovation. We exist to improve the lives & purpose of millions of families around the world. We are talking about saving real lives here, and doing so in the simplest, most rewarding, and loving way possible.

Looking to improve productivity & reduce healthcare costs at your company? Visit us at http://GoHealthHero.com/


1 Issued Patents
400% ROI


Health Hero trends on Angel List https://angel.co/companies/trending/popular

April, 2015

Rob Panepinto, healthcare tech industry veteran, signs as Executive Chairman of Health Hero and lead investor

April, 2015

Leading state wide PEO & Benefits Brokers agrees to leveraging Health Hero as a white label solution.

January, 2015

US Insurance Carrier signs LOI for Health Hero to be their health engagement platform

April, 2015

2 New Healthcare Industry Veterans secured as investors. Both exited entrepreneurs in Health Tech.

April, 2015

2 new LOI(s) supporting an additional $75K a month in potential revenue, 3 year contracts.

April, 2015

$25B+ Global Restaurant Chain agrees to Health Hero pilot

March, 2015

90+ year Employee Benefits Firm agrees to Private Label Health Hero product

March, 2015

Blue Cross Blue Shield of Florida as an Investor & Partner

February, 2015

25% MoM company growth

February, 2015

Team comprised of former HP, Google, Apple, Nielsen, Zipcar, and Johnson & Johnson employees

February, 2015

Healthbox/Florida Blue Global Accelerator Program

February, 2015

New Global Client Signed: The Peninsula Hotels group operates prestigious luxury properties in nine major cities across the globe.

February, 2015

Health Hero selected for consumer wellness pilot for $2B+ national retail company

February, 2015

Top 5 startup – SharkTank Tampa starring Kevin Harrington: http://www.examiner.com/article/the-pitch-6-show-was-filmed-at-mosi-tampa-florida

January, 2015

City of St. Pete agrees to leverage Health Hero for “Healthy City” Consumer Wellness Initiative (200K Citizens), http://www.stpete.org/

January, 2015

Strategic Partnerships signed with Global Enterprise SaaS companies: SAP.com, IBM.com, and Salesforce.com

November, 2014

Health Hero releases the world’s first Open API for Employee & Consumer Wellness: http://developers.gohealthhero.com/

November, 2014

Health Hero releases Native iOS and Android Apps. Available in all countries, world wide. iOS: https://itunes.apple.com/us/app/health-hero/

October, 2014

Health Hero integrates with 99% of the Health Apps & Fitness Devices on the market

October, 2014

Non-provisional Patent Filed, Behavior Change Technology

September, 2014

Product Launch Day with Florida Blue Executive Team & Tampa Mayor Bob Buckhorn: http://vimeo.com/113300739

August, 2014

Start of Blue Cross Blue Shield of Florida/Healthbox Accelerator Program: https://www.healthbox.com/who-we-are/ecosystem#strategic-partners

August, 2014

Health Hero CEO Anthony Diaz quits his 6 figure job to laser focus on his passion of making millions of families healthier over the next 23

August, 2014

Platform Ready & Complete: https://app.gohealthhero.com/

January, 2014

Paying & Engaged Customers

January, 2014

Health Hero agrees to run consumer wellness pilot for $2B+ national retail company

February, 2015


Health Hero is the world’s first end to end enterprise personal health & wellness platform that allows companies to deploy and manage effective wellness programs to reduce healthcare costs.
Anthony Diaz CEO
Anthony Diaz
Health Hero has been successful in connecting with a good number of large employers and health benefits brokers involved in workplace wellness. We like the company and product very much.
David Pizzo Market President
David Pizzo
Health Hero that has a very interesting approach to employee wellness with a prime focus on productivity and culture improvement. They offer wellness programs to businesses across the country with 3x the engagement than the average wellness program.
Ateet Adhikari Director at Healthbox
Ateet Adhikari
“Health Hero is doing great! We are very pleased with the program’s success.”
Renee Finley Vice President of Innovation at Florida Blue
Renee Finley
“I believe greatly in what Health Hero is doing”
Mark Stryker Chief Business Development Officer
Mark Stryker
“We are very anxious to develop a partnership with you.”
Olga DiGina GSO, ADP
Olga DiGina
“I believe greatly in what Health Hero is doing”
Ted Dacko Former CEO of HealthMedia (Sold to J&J)
Ted Dacko
“We’re excited to see how IBM Watson can be leveraged to achieve the Health Hero product vision.”
Runbin D. IBM Watson Lead
Runbin D.
“The Health Hero program changed my life. I lost over 21lbs in less than 12 weeks!”
Scott Vice President
“Health Hero is a fun & engaging wellness program our company loves”
Valerie W. Head of Human Resources
Valerie W.
“Lots of entrepreneurs like Health Hero are making the gutsy decision to start a company and the community is starting to rally around it.”
George Gordon Program Director at Healthbox
George Gordon
“Highly impressed with the passion & vision of the founders.”
Marvin Scaff Co-Founder at myNFO
Marvin Scaff


Anthony Diaz, MBA, CSSBB

Anthony Diaz, MBA, CSSBB

Chief Happiness Officer (CEO)

Hero for Health & I have over 15+ years of experience in leadership, global product development & client service, business management, global program management, strategic information technology, operations, sales, organizational development, and business process improvement. Created transformational global products and large scale digital B2B digital platforms for Fortune 50 global brands such as P&G, Microsoft, and Unilever. Specializes in large digital global product rollouts to Latin America, Europe, & Asia. Master Lean Six Sigma Black Belt and have a MBA from the University of Florida. Business minded technologist that has acquired an uncanny sense of global business across seven different industries. I bring global products to life that solve problems and generate millions of dollars revenues. Relentlessly positive and I simply make things happen. Passion and laser focused on improving the health of families around the world. Industries: * Healthcare * Wellness * Market Research * Banking * Manufacturing * Retail * Managed Services * Consulting Expertise: * Leadership * Global Product Development * People Management * Platform Development * Healthcare * Organizational Development * Human Resources * Mergers & Acquisitions * Strategic Consulting * Finance * Strategic Information Technology Management * Social Media * Consumer Internet
John Sonmez

John Sonmez

Chief Magic Officer (CTO)

Hero for Health & I am the founder of Simple Programmer, where I tirelessly pursue my vision of transforming complex issues into simple solutions. I’ve published over 50 courses on topics such as iOS, Android, .NET, Java, and game development for the online developer training resource, Pluralsight. I also host the Get Up and CODE podcast, where I talk about fitness for programmers. I’m a life coach for software developers, and help software engineers, programmers and other technical professionals boost their careers and live a more fulfilled life. I empower them to accomplish their goals by making the complex simple.

Top Investors

Florida Blue

Blue Cross Blue Shield of Florida Read More


Providin Healthcare Entrepreneurs with Industry Access & Insights

Anthony Diaz, MBA, CSSBB

Chief Happiness Officer @ Health Hero

Hero for Health & I have over 15+ years of experience in leadership, global product development & client service, business management, global program managem…

Wally King

Director of Sales and Marketing at Ascenergy

Wally King, Sales and Marketing Director Ascenergy Co-Founder Health Hero GM at Zipcar and Hertz, $100M+ annual revenue managed Leveraging 17 years of b…


Team Member Name

Brian Klem

Account & Implementation Executive Hero

Brian drives strategic business development, partner, and customer relations at Health Hero. Furthermore, his focus is on significantly changing the US heal…
Team Member Name

Naz Beheshti, CHHC

Program Management Executive Hero

Naz focuses on health & wellness coaching at Health Hero. Furthermore, Naz Beheshti is an Executive Health & Wellness Coach and founder of Prananaz Inc., an …
Team Member Name

Brent Britton

Legal Counsel Hero

Brent is head of Legal Counsel & IP at Health Hero. Studied at MIT. He helps entrepreneurs turn ideas into companies and practices intellectual property and …
Team Member Name

Santhi Chilukuri, PA

Medical & Wellness Implementation Hero

Santhi is a physicians assistant focused on medical advisory, customer experience, implementation, and investor relations at Health Hero. An individual contr…
Team Member Name

Brittany Szarek, RDN, CSP, LD, CHC

Dietitian & Nutritionist Hero

Brittany focuses on diet & nutrition programming at Health Hero. Ten years experience as a Registered Dietitian working in adult and pediatric medical facili…
Team Member Name

Rosa Quintela, CPA

Finance & Accounting Hero

Rosa serves as finance & accounting lead at Health Hero. Rosa M Quintela received her degree in Business Administration from the University of South Florida …
Team Member Name

Brayton Bolinger

Customer Happiness Hero

Brayton is focused on customer experience, implementation, and investor relations at Health Hero. An individual contributor, responsible for ensuring that ou…
Team Member Name

Tim Carty

Customer Happiness Hero

Tim is focused on customer experience, implementation, and investor relations at Health Hero. An individual contributor, responsible for ensuring that our cu…
Team Member Name

Aimee Epps

Channel Partner Happiness Hero

Aimee is focused on channel partner experience, campaigns, implementation, and investor relations at Health Hero. An individual contributor, responsible for …

Board of Directors / Advisors

Team Member Name

Tom Chi

Advisor Hero (Former Head of Experience at Google X)

Former Head of Experience at Google X Goal: To lead a medium/large organization toward a more socially and environmentally sustainable future via breakthrou…
Team Member Name

Walter King

Advisor Hero (Business & Wellness Executive)

Hero for Health. Wally is a graduate of the University of California at Santa Cruz and is a curriculum graduate and distinguished leader at Landmark Worldwid…
Team Member Name

Ted Dacko

Advisor Hero (Former CEO at HealthMedia)

After successfully managing HealthMedia ($200M+ Exit) for 10 years leading to a great exit with J&J, Ted now runs XLerant, a budget preparation SaaS company …
Contact Information:

Anthony Diaz
John Sonmez

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