Cuipo: Cause based rainforest-saving licensing platform - iCrowdNewswire

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May 5, 2015 11:51 AM ET

Cuipo: Cause based rainforest-saving licensing platform

iCrowdNewswire - May 5, 2015



Cause based rainforest-saving licensing platform

Newport Beach, CA

  • Status OPEN
  • Target $5,100,000
  • Raised $4,600,000
  • Pre-money Valuation $13,583,554



Team Former CEO Paul Frank; Brand mgmt and real estate expertise

Performance 2014 Revenue grew 2.86x to $535K

Customers Amazon, 7-Eleven, BabiesUs, Natural Grocers, REI, Skymall, Sysco, UNFI, Urban Outfitters, Whole Foods, Multiple Hyatts

Investors Dave Erickson, Founder of Free Conference



Cuipo is a for profit, social enterprise that makes money by licensing its proprietary business model and designs to brands and selling Cuipo branded products, which each contain a square meter of rainforest with purchase.


Gus Hurst , Co-Founder & CEO Of Cuipo

Gus is also the CEO and co-founder of the Two Oceans funds, which have been acquiring, managing and developing real property in Panama since 2006. Prior to that, Gus co-founded G3 Investment Group, a wholesaler of clearing, execution, and software services that allowed hedge funds and active traders direct and real time access to the U.S. stock and options markets. He previously worked as an equities trader for L.H. Friend and Weinress, a boutique Southern California investment bank and on the floor of the Chicago Board of Options Exchange for the Stafford Group. After graduating from the University of Southern…

Tom Murray , Co-Founder & President Of Cuipo  

Tom Murray is a co-founder and President of Cuipo. He is responsible for developing and managing Cuipo’s efforts with non-profit fundraising and affiliations with media projects. Tom is also a co-founder of the Two Oceans funds, which has been acquiring, managing and developing real property in the Republic of Panama since 2006. With more than thirty years of experience, Tom has a proven track record in launching, growing, and managing successful businesses within the real estate and high technology sectors. After attending the University of Southern California’s School of Business Administration, he worked for Hewlett-Packard in South Africa, Europe, and…

John Oswald , Co-Founder


Before Cuipo, John was a co-founder and former CEO of Paul Frank. The Paul Frank brand is well known for its popular icon, Julius, the famous monkey with the big red mouth. He started Paul Frank in a garage 14 years ago and he helped them achieve well over $300 million in sales during that timeframe. John helped build Paul Frank into a global brand with over 5,000 retailers, 120 global licensees, and 42 stand alone Paul Frank branded stores. In late 2010, John negotiated and completed the sale of Paul Frank to Saban Brands. John has strived to live…

Advisors Dave Erickson, Founder of Free Conference


Cuipo signs CAA for exclusive global representation
Cuipo has signed Creative Artists Agency (CAA) to be
our exclusive representative for Cuipo’s licensing and
entertainment initiatives.
Creative Artists Agency (CAA) is the world’s leading
entertainment and sports agency, representing thousands
of professionals working in film, television, music,
theater, athletics, video games and digital
entertainment. CAA is headquartered in Los Angeles
with satellite offices in New York, Nashville, London,
China, India, and Switzerland. Within their Global
Brands group, CAA creates licensing relationships that
build the product portfolio of their client’s
intellectual property. Some notable IP represented by
CAA Global Brands include the Bob Marley Estate, TOMS,
Skinnygirl, Missoni, Marchesa, Rachel Zoe, Gordon
Ramsey and Shaun White.
The relationship with CAA was the result of several
presentations to an array of agents/executives over the
past several months. Thanks to the quality of our IP
and the uniqueness of our redemption model, CAA
immediately recognized Cuipo’s potential to expand
through both consumer products and entertainment.
Before signing, CAA put Cuipo in front of one of the
world’s largest environmental charities as well as an
internationally recognizable filmmaker. We are now
prioritizing opportunities in both licensing and
entertainment moving forward as CAA already has some
potential partners interested in taking over Cuipo’s
existing water and apparel businesses.
With CAA officially in our corner, Cuipo now has the
support and direction of a global organization that
provides a range of strategic marketing and consulting
services to many of the worlds leading brands. The
fastest way for Cuipo to grow is through licensing and
we are confident that we found the best agency to
assist us in these endeavors.


  • Revenue2014 Revenue grew 2.86x to $535K
  • DistributionLicensees, Distributors, Direct and Online


  • Status OPEN
  • Target $200,000
  • Raised NEW
  • Pre-money Valuation$14,749,500
  • Round Type Equity
  • Entity Type LLC


Contact Information:

John Oswald
Tom Murray
Gus Hurst

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