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Apr 30, 2015 12:40 PM ET

Archived: Shinesty: Irreverent fashions for events year round

iCrowdNewswire - Apr 30, 2015
Shinesty logo


Irreverent fashions for events year round.


Shinesty helps people who want to look awesome find unique and irreverent clothing for events year-round.

Shinesty launched in January of 2014. In the last 6 months, sales have grown by over 1300%, and orders are up by over 1100%. We’ve created a repeatable, cost-effective acquisition strategy leveraging viral reach and efficient paid digital media. Our rapid growth is constrained today only by our ability to keep products in stock.

Americans spend $225 billion on apparel every year. They want a unique look for events, holidays, and festivals. Finding unique clothing for all these events is hard. eBay sucks, thrift stores stink, and costume companies all sell the same crap.

Shinesty combines the world’s most outrageous collection of attention-grabbing, aphrodisiacal products with a witty and entertaining tone. Together, these create an inherently viral lifestyle brand that stands out from the crowd. Shine On.


  • Chris White
    Co-founder and CEO

    Co-founder Shinesty • The mullet is my spirit animal • Biz Dev at @SendGrid, @University Tees • JD/MBA at @CU, @DePauw

  • Jens Nicolaysen

    Founder at Shinesty | 5+ Years Startup & Established Brand Consulting Experience | Worked at Egg Strategy | Studied at University of Colorado

  • Michelle Frey-Tarbox
    Director of Operations

    Operations focused MBA | Lean, mean efficiency machine | Multiple Start-up experience | Chaos Organizer |

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