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Apr 28, 2015 5:05 EDT

The On-the-GO Inflatable Potty Seat: Inflatable Travel Potty Seat by Michael McGuire; make potty training fun; built for stress-free travel; sturdy and comfortable

iCrowdNewswire - Apr 28, 2015

The On-the-GO Inflatable Potty Seat

by Michael McGuire

Inflatable Travel Potty Seat by Michael McGuire. Make potty training fun. Built for stress-free travel. Sturdy and comfortable.

Michael McGuire

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About this project

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POP Display

Our product helps little guys and gals conquer an important developmental challenge; potty training. The On-the-GO Inflatable Potty Seat gives comfort and familiarity to the traveling toddler who is intimidated by unfamiliar adult-sized toilets in hotels, public washrooms, or any toilet outside their home.

Now when the family hits the road, Mom and Dad don’t have to worry about derailing a positive toilet training experience for their child. Inexpensive, easy to use, the On-the-GO Inflatable Potty Seat™is the answer to a specific parenting problem.

The Inflatable Potty Seat Company is a company that has created On-the-Go Inflatables™ a brand concept revolving around an inflatable children’s potty seat. On-the-Go Inflatables™ manufactures and distributes the patent pending On-the-Go Inflatable Potty Seat™, which is designed for the fast-pace lifestyle of today’s busy family. It can be used in the home, but is built for travel. It is an inexpensive, convenient, no-mess way for toddlers to bring all the familiarity and comforts of home with them, whenever and wherever the family might go. We are seeking a second round investment to fund the continuing marketing and production of the product, as well as position the company for future growth.
To establish the On-the-Go Inflatable Potty Seat™ as the premier, best-selling travel potty for toddlers on the market today.  The product is the ideal solution for the parent that needs to potty train their child while on vacation and/or away from home. We will accomplish this using quality manufacturing, proven design and research, an aggressive marketing and sales campaign, and a comprehensive distribution network using both wholesale outlets and an ecommerce presence.
By using a multi-channel approach as detailed above, The Inflatable Potty Seat Company will be able to reach the target market for child. It will allow us to develop On-the-Go Inflatable Potty Seat™ as a product that will become the leader for quality potty seat products within our target market.

The Company’s products will all be developed to spring from the flagship creation, the On-the-Go Inflatable Potty Seat™. Manufacturing of products will be handled through our contractor in China. Production, research and development of accessories are currently in several stages and will progress upon funding. The On-the-Go Inflatable Potty Seat™ is unlike, and far superior in design, comfort and safety, to any other portable potty seat on the market today. We believe the On-the-Go Inflatable Potty Seat™ is poised to become the industry standard for parents seeking a convenient and consistent way to help their child learn to use the potty at home and on the go.  The On-the-Go Inflatable Potty Seat™ was designed specifically to provide security, comfort and familiarity for the toddler who is intimidated by an unfamiliar adult-sized toilet in a public washroom, hotel, or any toilet outside their home.  Just one week away from home with an unfamiliar toilet may be enough to derail a toddler’s potty training success and set everyone back in the process.  In the fast-paced, over scheduled, multitasking society in which we live today, parents need only one familiar product, rather than multiple products that may confuse or cause distress to a reluctant child in an unfamiliar setting…The On-the-Go Inflatable Potty seat™ is that product! 

Risks and challenges

I am committed to a hands on problem solving approach to the business and am comfortable and enthusiastic in soliciting new business by forging strong social media relationships.
Marketing the product correctly is the key to overcoming this potential obstacle. The plan would be emphasizing this as a niche product that fills a particular need. Targeting social media outlets that cater to the family travel industry should create a buzz and build demand for the product. Moving forward the ultimate goal would be to secure licensing deals with strong brands such as Disney and Nickelodeon.

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