Limited edition, vintage-inspired shoes that are comfortable to wear and very, very strokable. Ask Dita Von Teese – she owns a pair!
About this project
The first Born Bad Betty collection was a huge hit amongst retro enthusiasts and celebrities alike (even the world famous Dita Von Teese owns a pair!). I want to offer you lovely people the first chance to purchase styles from my second collection at heavily discounted rates! Other ‘once in a lifetime’ rewards are also on offer, such as working alongside me to design and make your dream shoe, plus the ultimate pin-up make over and photo shoot!
WHO IS BORN BAD BETTY?
Me, Mariam Vossough, but I haven’t always been her. When I turned 40, I had a mid-life crisis – or more specifically – a body crisis. After having two wonderful children, my figure had seen better days. Things started to wobble that hadn’t wobbled before! The only item in my wardrobe that still made me feel good about myself were shoes, but I struggled to find shoes that reflected my personality. Just because I was 40, I didn’t want to shrink away in the background – I wanted fabulous, vintage-inspired shoes that were comfortable to wear.
So, I began hand-customising my shoes inspired by a love of 1950’s fashion. After many requests, I began making them for other people. Eventually, unable to keep up with demand, I made the big decision to have my designs manufactured. Born Bad Betty was born. My shoes are now available via my website and in selected boutiques in the UK and 8 other European countries. It’s been quite a ride but, as the saying goes, Cinderella is proof that a new pair of shoes can change your life!
Up until now, Born Bad Betty has been entirely self-funded. Every penny I’ve made has gone straight back into the business. However, manufacturing shoes is very expensive as you have to place large minimum orders and pay all the costs upfront. That’s why I need your help – with your support, I can produce my new collection and offer them to you a discounted price.
All Born Bad Betty designs are limited edition, so I’m giving you the first opportunity to own a pair. The styles are finished and ready to go the second the campaign is over. I’m passionate about making every woman feel confident and gorgeous no matter what age, size or shape they are. Let’s do this together <3
The rewards I’ve created are the stuff of dreams for you shoe lovers out there.
First, I’ve made two exclusive Born Bad Betty embroidered, satin shoe bags to keep your precious footwear separate whilst travelling.
The Love Birds flats prove that flat shoes can be beautiful too! The sumptuous, cherry red pump is embroidered with swallows trailing love hearts in the sky. Just perfect…
Everything about Cherry Blossom says beauty and indulgence, from the plump, ripe cherries to the golden heel. A lust after statement shoe!
The Love Birds have stolen my heart, so they also appear in heels. The addition of a platform at the front ensures your feet remain comfy and cute.
Say ‘ahoy there’ to Naughtical but Nice. Made from navy blue patent leather with a cream trim, the cute anchor detail and shiny red star put this shoe in a class of its own. Perfect for work or play.
Ant Misbehaving is inspired by summer picnics, gingham dresses and jam sandwiches. The gorgeous red, faux suede shoe has a concealed platform making it super comfy to wear. I handmade a few of this design and they sold out straight away!
HOW THE MONEY WILL BE SPENT:
The £33,000 target will be used to launch the collection and get the rewards out to you. Here’s a quick breakdown:
GETTING YOUR REWARDS TO YOU:
I’ve already launched one successful collection, so the systems for shipping the rewards to you are already in place.
Raising my target goal would be a-ma-zing. If I’m lucky enough to raise more than my initial target, here’s the extra rewards I could offer:
£38,000 = You can choose to own a pair of my best selling style, Hello Sailor. Produced in blue for the first time… you’ll get the first chance to own a pair.
£43,000 = Oh my, if I raise this amount, you can choose to treat your tootsies to a pair of redCherry Blossom.
£50,000 = I’m doing a happy dance, because now I can offer new colours in either Love Birds or Naughty but Nautical heels. You guys and gals rock!
£65,000 = Wow! This goal will offer you lovely backers the biggest choice of styles and colours in the new collection. It’s no more than you deserve <3
This campaign is all about you. My mission at Born Bad Betty is to give all women the confidence and sass wearing a pair of killer heels gave me. After my mid-life wobble, I ditched the baggy tops and leggings and wore clothes that – like my shoes – made me feel gorgeous. Age and size shouldn’t prevent you from being who you are. Yes, I believe beauty starts on the inside, but there’s no harm looking good on the outside too 😉
Risks and challenges
I’ve manufactured, shipped and posted one successful collection, so all the processes for this project are already established. I have a good relationship with my manufacturer, who updates me throughout the process. The only challenge which could arise is a delay in shipping. If this did happen, I’ll do whatever I can to expedite it and will keep backers fully informed at each stage.