The Waze for nightlife! Find hundreds of local activities like happy hours, live bands, DJs, etc., all in real-time, through a single app.
Banter is raising $200,000 with a minimum reservation of $10,000.
- Funding Goal$200,000
- Minimum Reservation$10,000
- Pre-money Valuation$1,800,000
- Open Date03/01/2015
- Closing Date04/30/2015
- Flexible investments amount – $10K-$100K
- ROI potential of >4x in less than 12 months
- Investment guarantees rights to participate in follow-on rounds.
Banter provides real-time information about local businesses that you can’t find on Yelp or Google Maps, like happy hours, location of food trucks, and real-time busyness and vibe of bars.
CEO: Diego Villarreal
CTO: Sergion Navacerrada
iOS Engineer: Alexey Emelyanov
UI/UX Designer: Nadine Gilmer
Mobile app showing real-time information on local nightlife including bar occupancy, happy hours, live music and more
Launched November 12, 2014
~2,500 users in San Francisco across iOS and Android in first 3 months
The Banter! team is a mix of engineers and strategists. The CEO spent the previous 4 years as a strategy consultant developing marketing and growth strategies for businesses. The CTO is a full-stack developer with project management experience and has been creating mobile applications for more than 4 years
Millions of adults around the world go to bars, happy hours or live music shows every week, yet there’s no easy way to get real-time information on the local nightlife scene. More often than not, the only way to know if something is going on nearby is by walking the streets or go to each individual businesses’ website. Additionally, our research has shown that what people care about most are factors that change in real-time, such as the atmosphere and make-up of people at different locations, which is information that is currently not available anywhere
Products and Services:
Banter! provides you with a clean map interface displaying real-time information about local nightlife including bar occupancy, happy hours, live music and more. You distinguish between what’s going on now and what will occur later today. You can also filter by activity (e.g. happy hours vs live bands) and post content to track where you’ve been and how those places were as well as share that information with others.
Our current target users are people living or working in San Francisco that use mobile apps to make their lives easier, and enjoy finding out about new things going on around them. They’re adventurous and like to explore different places. They enjoy coordinating meet-ups with friends after work and on weekends, yet are often frustrated with how difficult that process always is. They go to happy hours, enjoy barhopping, live music shows and food trucks
Our customers are owners and managers of small and local businesses that use social media and digital marketing to reach out to new customers. They realize the shortcomings of current platforms and are looking for a cheap, easy way to reach out not to millions of people via Twitter or Facebook, but to those potential customers that are actually close and looking for businesses like theirs.
Our ability to generate revenue will be directly correlated with our ability to create and retain a sizable, loyal and engaged user base. We’re currently working on developing functionalities for local bars to offer promotions and discounts via our platform to users that generate content on Banter as well as share the app with friends. We’re also developing a web-based platform so businesses can more easily manage and generate the content they promote on Banter
Currently, people find out about nearby happy hours, live music and food trucks through word of mouth, different venue’s websites or by simply ending up at these events through luck. Platforms like Yelp and Foursquare provide interesting reviews, but aren’t effective in providing real-time information about these businesses. Other new apps are struggling because they rely on crowd-sourced information or are too vague and broad in their content.
Our competitive advantage will be our unique content that is generated by our users base, as well as the community of users itself. We’ve already begun to track most of the live music, happy hours and occupancy of bars across San Francisco, which is all information that’s native to Banter. As users post more content on Banter, and it gets stored on their Banter profile, they’ll continue coming back as that same content won’t be available anywhere else.
2,600 users registered since launch in November 2015; 50% average MoM growth in monthly active users