Corporate communications: It’s time to change the game. Change the name. Accept the economic efficiencies of our time. Be laser guided and hit the mark. Your verbatim release on 10,000 sites is meaningless. Have you ever tried searching the main media sites URLs to find your release?
Welcome to the world of professional social media and digital content marketing tools for the crowds – welcome to the CrowdRelease (sm).
Veteran corporate communications, media and investor relations team assembled to offer next-generation digital marketing tools for crowdfunding consultants, professionals and agencies as well as small and medium size companies (SMEs). Forbes magazine calls crowdfunding “the next digital frontier” and at a stage where social media was “12 years ago.”
“The global sea change and groundswell that is crowdfunding will redefine the capital markets and play a major role in the evolution of marketing, public relations, investor relations, retail sales, corporate communications and equity-based finance. And crowdfunding is a global event with legislation being approved worldwide,” said Hector Botero, President and CEO, iCrowdNewswire LLC. “The time has come for a drastic change in how companies communicate with consumers, investors, stakeholders and even regulators” said Botero. “Press and media are a very important part of the communications mix but the crowd has become the audience to reach for the vast majority of SMEs.” “We think it is due time announcements are given a proper name so we have developed the CrowdRelease (sm) ”.
Regulation A+ Title IV and the expected Regulation D Title III expected in the fall mean signify a sea change and more than that, an opportunity to re-invent the 50 year old press release industry adapting to a new reality and focused on the future. On July 10, 2013, the U.S. Securities and Exchange Commission (“SEC”) adopted rule changes that will permit “general solicitation and general advertising” (“GSGA”) in “private” securities offerings effected under either Rule 506 of Regulation D under the Securities Act of 1933 (the “Securities Act”) or Rule 144A under the Securities Act.1 The SEC’s rule changes – which fulfill rulemaking requirements imposed on the SEC by the Jumpstart Our Business Startups Act (the “JOBS Act”) – became effective on September 23, 2013; i.e., 60 days after publication of the rule changes in the Federal Register (the “Effective Date”).
In preparation for the Title IV and Regulation D Title III legislation which is due in October of 2015, Mr. Botero assembled a team of experienced corporate newswire professionals to launch iCrowdNewswire, the first crowdfunding-specific digital promotion news and content distribution company. The team is re-defining the playbook of the corporate press release distribution industry to meet the realities of today: highly scalable SaaS operations empowering users to take control of the communications process and leverage maximum cost and value efficiencies; streamlined products and services realistically priced taking advantage of a new era in communications efficiencies; services designed with a high degree of social media and private network interaction; and a mix of hyperlocal and global footprints. Even a new name that better describes the product, the CrowdRelease (sm).
OBS: Story originally featured in LinedIn Pulse