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Apr 22, 2015 8:45 EST

Chef’d: Famous chef-designed meal kits shipped direct

iCrowdNewswire - Apr 22, 2015

Chef’d

Famous chef-designed meal kits shipped direct

El Segundo, CA chefd.com

 
  • FUNDING ROUND

Status OPEN

Target $1,000,000

Raised NEW

Chris Growney
Highlighted Investor

Chris Growney

Advisor and LP of NYCA Partners, an NYC-based VC/Advisory Firm

“The disruption of the grocery store that is underway is incredibly underestimated if you examine the data and speed at which it is happening. Chef’d is the only company that has innovated a solution that is in line with consumer behavior to prefer choice, brands and the desire to reorder their favorites. The fact that 56 very large and capable brands have signed up for the Fullfilment service prior to the company selling one box speaks to the pent up demand for a company that can fulfill recipes on a national basis.”

 

  • SUMMARY

Team 50+ years combined in Banking, eComm Startups, Restaurants

Performance $50K 2014 Indiegogo Campaign; Official launch March 2015

Customers Families, Couples, Individuals

Advisors Chris Growney, Larry Perkins, Dave Thomas, Jeffrey LeSage

 

PRODUCTS

Chef’d is an innovative internet-based food sales and delivery business, specializing in branded premium meal kits delivered directly to its consumers nationwide. Chef’d partners with renowned celebrity chefs, recipe publishers, lifestyle bloggers, and restaurants to select easy to prepare, yet gourmet quality recipes; then handpicks premium fresh ingredients, adds in a simple-to-read recipe card, and ships it in a custom designed cold pack box direct to a customer’s door. Chef’d enters the rapidly growing category of home delivery meal kits with three clear market innovations: it’s inspired list of more than 50 top brand partners, it’s ability to offer thousands of curated recipes at a time, and it’s capability to pick, pack & deliver 5 days a week anywhere in the country. Finally, it is the only brand in the category that does not require or rely on a consumer to commit to a subscription, placing total flexibility in the hands of the consumer to get what they want, when they want it, with complete freedom.

 

FINANCIALS

 

HIGHLIGHTS

Revenue$50K 2014 Indiegogo Campaign; Official launch March 2015

DistributionOnline/Direct-to-Consumer

DEAL DETAILS

 

FUNDING ROUND

Company Check

Status OPEN

Target $1,000,000

Raised NEW

Round Type Convertible Note

Entity Type LLC

Contact Information:

Kyle Ransford
Jesse Langley
Marty Westreich
Jason Triail
Colin MacLean
Miranda Pulliam
Brandon Seedorf

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