Build it and they shall come is not a marketing strategy
Miami, Florida April 14, 2015 (iCrowdNewswire) Veteran corporate communications, media and investor relations team assembled to offer next-generation digital marketing and content tools for crowdfunding and small and medium size companies (SMEs).
Forbes magazine calls crowdfunding “the next digital frontier” and at a stage where social media was “12 years ago.”
“The global sea change and groundswell that is crowdfunding will redefine the capital markets and play a major role in the evolution of marketing, public relations, investor relations, retail sales, corporate communications and equity-based finance. And crowdfunding is a global event with legislation being approved worldwide,” said Hector Botero, President and CEO, iCrowdNewswire LLC.
In the United States on March 25, 2015, the SEC finally adopted the JOBS Act Regulation A+ Title IV, which allows non-accredited investors to participate in crowdfunding fulfilling the long-awaited promise of democratizing investment in startups and small businesses through equity crowdfunding.
In preparation for the Title IV and Regulation D Title III legislation which is due in October of 2015, Mr. Botero assembled a team of experienced corporate newswire professionals to launch iCrowdNewswire, the first crowdfunding-specific digital promotion news and content distribution company. The team is re-defining the playbook of the corporate press release distribution industry to meet the realities of today: highly scalable SaaS operations empowering users to take control of the communications process and leverage maximum cost and value efficiencies; streamlined products and services realistically priced taking advantage of a new era in communications efficiencies; services designed with a high degree of social media and private network interaction; and a mix of hyperlocal and global footprints.
iCrowdNewswire is a crowdfunding-focused digital newswire, content marketing and social media services company created to help companies participating in crowdfunding communicate effectively and efficiently with investors, media, consumers and social media audiences.
In 2012, more than 1 million crowdfunding campaigns raised $2.7 billion. In 2013 and 2014, these numbers doubled and The World Bank estimates that, by 2025, more than $300 billion a year will be raised through crowdfunding, providing an exceptional compounded annual growth rate.
Crowdfunding has been described as the evolution of the capital markets, in essence democratizing financial markets and enabling small and medium size companies worldwide to sell equity. In reality, crowdfunding goes way beyond raising capital. Crowdfunding is being widely adopted as an essential tool to build brands, sell products and services, and communicate effectively and efficiently with investors, media and consumers. And crowdfunding has transcended its SME-centric image – now appealing to Fortune 500 companies, as evidenced by UC Berkley’s executive education program on corporate crowdfunding (“The Crowd Empowered Organization”), in which Coca-Cola, Proctor & Gamble, American Express, IBM, Condé Nast and Dodge participated.