“Have cheesecake. Will Travel.” Help a small cheesecake bakery ROLL OUT their long time dream!
How Camp Cheesecake Came to Be.
Imagine indulging in cheesecake at the lake, your kid’s softball game, at your office, at your birthday party…well you get it.
I’m Tami Cabrera, founder of the Muddy Paws Cheesecake Co in St Louis Park, MN.
I grew up making and eating perfect cheesecake in the Chicago area. When I moved to Minnesota in 1991, I couldn’t find cheesecake (eek!). I started bringing cheesecake into work and people kept asking me to make more. The demand for them brought me to a leap of faith. I left my job and put all of my savings on one large full page ad (talk about risky!). It worked! Over 20 years later, I’m still doing what I love: making people smile with cheesecake. Cheesecake therapy is what I call it. We make over 222 flavors of cheesecake including gluten free and vegan options. We make cheesecake the old fashioned way: the longest most expensive way that is! We use many local ingredients and free range farm ingredients. We serve weddings, corporations, the general public, mail orders, fundraisers and restaurants. We also give a large portion back to the community in the way of donations and events we put on. We are actively involved in many Minnesota charities.
I am also a proud single mom to 4 incredible children.
Muddy Paws Cheesecake is part of our family and everyone has taken part. Now it’s time to give our little bakery new wings. It’s time for another leap of faith. We’ve kept it little and local all of these years to protect it. But SO many people say“I wish you were closer!” Or “How can I get your cheesecake by me?”. We love connecting with community (we are SO grateful for their support!) and Camp Cheesecake gives us even more ability to share our creamy delicious cheesecake.
The extra cool thing about Camp Cheesecake is that because our products will be pre-packaged, we will be licensed to go just about anywhere! We will come to your wedding, business, after school activities, sports games, street, driveway, private party, fundraiser, church and so many other activities. Cheesecake is a wonderful treat and it makes people happy! It’s not really a food truck and it’s even better than the ice cream man, it’s CHEESECAKE on WHEELS! AND we will have camp chairs available plus hooks bolted on the camper for your dog so you have two hands free to eat cheesecake. We’ll offer 10 rotating cheesecake flavors daily including vegan and gluten free options.
….Funding this project will make this all really happen! (pinch me!)
And here’s a little secret: if this all goes well for the first year? We plan to make this a franchise where people can buy their own camper, use of the name, and purchase cheesecake thru us for their own small business! See how this goes full circle?! AND of course, giving back to the community will be a running theme thru it ALL. Cheesecake makes the world go round!
Where Does the Money Go?
Project funding will cover everything from the camper
and vehicle (used) to pull it, to the individual city licenses that we need to come to YOU! There’s also fees for incorporation, our trademark, storage, insurance, music installation, build out, equipment and staffing. We have also included all the branding and marketing fees (including green packaging) to do this right and introduce Camp Cheesecake to the public in a grand way. And of course we have some cool perks for you along the way! (Like camping with me and VIP seating status ON the camper!) And EVERYONE who donates will be invited to our LAUNCH PARTY! The amount we have asked for only covers a portion of the total budget needed. After taxes and fees, we’ll still be needing another $15,000+ to cover everything. If we go over our goal, we’ll be able to get rolling a lot faster with a lot less stress! And if we meet our goal or come close to it, we’ll still be in great shape to get this baby ready for sales by mid-late June! And if we really go over goal? We have a brick n’ mortar location in mind that we’d LOVE to park our vehicle(s) and camper(s) at plus there would be space then for a Camp Cheesecake office AND even retail!
THANK YOU SO MUCH for coming to our page and for donating. Please share share share. Hang this in your office lunch room. Put it on your grocery store bulletin board. Tell your mom. Post on Facebook and Twitter. Tell everyone. Here we go!
And Remember: A Camp Without Cheesecake, Is Just a Meeting.