The story of the project
We started Sofi as enthusiastic outsiders to the industry, but with a strong determination to find the best local ingredients and winemaking talent around. We teamed up with Simon Gilbert, who brings decades of experience as a 5th generation master winemaker.
Following a fantastic response at local farmers markets, we turned to Pozible (our first campaign) to help us scale up. With the help of 133 supporters, we raised over $11,000 and produced our new packaging on a commercial scale, winning national distribution (with Dan Murphy’s and a fantastic network of independents) as a result.
Now we are turning to Pozible again. And this time we want you to help us create the next SOFI…
In keeping with our tradition of taking a classic European cocktail and giving it an all natural Aussie twist, we have 2 options in mind, but we just can’t decide which we like best. And we certainly can’t afford to do both.
This is where you come in. During the pledging process, after you have selected the reward of your choice, you will have the chance to vote for either of our 2 options.
VOTING OPTION 1 = Hugo
Meet Hugo. The Hugo Spritz is the most popular Aperitivo— summer or winter — around the Italian Alps. Traditionally, a Hugo is made by mixing sparkling wine, soda water, fresh mint leaves and lemon syrup. The recipe has since been tweaked, dropping the lemon and adding syrup made from elderflower.
– White wine
– Sparkling water
VOTING OPTION 2 = Clerico
Sangria is certainly one of the most famous Mediterranean cocktails but not everyone knows that white wine can be used instead of red. The result is called sangria blanca or, down in Argentina and Paraguay, a Clerico. Our twist is to add fresh cranberry juice or grapefruit to a nice dry white wine – always trying to create that crucial balance between bitter & sweet.
– White wine
– Other berries/citrus
– Sparkling water
HOW TO VOTE:
We want you to decide whether Hugo or Clerico makes it to market. Your votes will make the difference. We want to involve our supporters in our product development. After all, this drink is for you and your friends to enjoy.
Then we will dive into the product development process. We will aim to have our new variety available in mid-2015. And you will be the first to try it before it hits the market – with exclusive access and a discount code for priority purchase via our online store.
So please make a pledge, spread the word and help us to make it happen.
We would love for you to be the first in Australia to try the next Sofi Spritz….
How the funds will be used
Some of my other work
Tommy Maclean, after years of living in Europe, wanted to share the Italians’ love for a bitter-sweet aperitivo with his friends back home. He soon realised that Australia has all the natural ingredients to make a world class (but locally sourced) spritz – plentiful grapes, sun-drenched citrus and incredible wine expertise.
Simon Gilbert (www.wineworksofaustralia.com.au), A fifth generation master winemaker (most recently recognised with producing the best rosé in the country) was convinced to try his hand at creating the spritz.
Charl at Love & Money (www.fortheloveandmoney.com) gave Sofi her look.
Under the Liquor Act 2007, it is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years. All deliveries must be received and signed for by a person over the age of 18 years.
NSW LICENCE NAME: Sofi Trading Pty Ltd
NSW LICENCE NUMBER: LIQW880014548
Due to licensing restrictions, we are unable to ship SOFI Spritz internationally (outside Australia).