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Apr 7, 2015 11:35 EST

MyForce, Inc. – Personal Protection On The Go – Never Walk Alone: Mobile protection service that gets emergency response with a single touch of a button

iCrowdNewswire - Apr 7, 2015

MyForce, Inc.

MyForce, Inc.

Personal Protection On The Go – Never Walk Alone

Raising $1,000,000


$842,000 of $1,000,000

MyForce, Inc. is raising $1,000,000 with a minimum reservation of $5,000. Numbers displayed include non-binding reservations before investors are verified, signed, or closed.


  • Invest Alongside Co-Founder of Home Depot


Why We Started This Company

As parents, we constantly worry about the safety of our loved ones. The media bombards us with incidents from across the nation school shootings, frequent assaults on campuses, and crimes all around us. Both founders have loved ones who’ve been victims of violence. We developed MyForce to address these problems by leveraging technology to empower our members and provide peace of mind to their families. Today we protect a broad demographic of men and women ranging from 8 to 81 years of age.

What Sets Us Apart

MyForce is the mobile protection service that gets emergency response with a single touch of a button. Our alarm monitoring centers are UL listed with a Five Diamond certification by the CSAA. Our professionally trained operators get help without delay because they instantaneously know who you are, where you are, and what is going on. Our service is easily integrated with campus security programs allowing campus law enforcement to receive and respond to alerts triggered on campus.

Our Keys To Success

MyForce supports hundreds of paying subscribers. Our key to success will be to scale the offering through a dynamic market strategy. While our direct consumer marketing has proven the demand for MyForce, we will gain distribution through large channel partners with a national reach (e.g., wireless carriers, insurance companies, home security dealers, and retailers). We are in active negotiations with several prospective partners.


  • We ran a small direct -to-consumer marketing program to prove out the demand/need for the MyForce offering, and test the service offering. (MAY, 2013)
  • Fall of 2013 we signed agreements with University of Mississippi and University of Southern Alabama to support and market MyForce on campus. (OCTOBER, 2013)
  • To date we’ve signed over 20 resellers/dealers who are beginning to get traction reselling the MyForce offering to their existing clients. (JANUARY, 2014)
  • WSU joins ten other college and university campuses who support MyForce. WSU will be rolling out the service in the coming months. (OCTOBER, 2014)
  • MyForce Partners with Texas Athletics to Provide Protection for Longhorns Nationwide with One-Of-A-Kind Safety Application (MARCH, 2015)


Brad Zotti

Brad Zotti

Co-Founder & CEO

Brad is one of the founders of MyForce, Inc. (Soteria Systems, Inc.) he has more than 15 years of business experience, including ten years evaluating and managing investments at a hedge fund and a private equity firm. He was instrumental in negotiating and structuring financial transactions, as well as driving the marketing and business development strategy for a start-up alternative lending group. While at US West Enterprise, he evaluated venture investment opportunities and managed the financial aspects of five technology/telecom products. He has a BS in business from the University of Wyoming and an MBA from the Daniels College of Business at the University of Denver.
Charlie Groves

Charlie Groves

Co-Founder & COO

Mr. Groves is an attorney with more than 20 years experience in corporate legal matters, operational management, corporate strategy, and sales. He served on the executive committee at ProCard, Inc. as corporate counsel and Vice President with responsibility for strategy, channel management, and ultimately business development. At EventConnex, a start-up technology company, he was responsible for legal, finance, and business development. Mr. Groves practiced law with the law firm of Groves & Butcher, P.C. He has a BS in business from the University of Oregon and a JD from the Sturm College of Law at the University of Denver.


Greenline Ventures

Delivering Private Capital for Community PrioritiesRead More
Team Member Name

Ken Langone

Investment Banker and Co-founder of Home Depot

Investment banker Kenneth Langone co-founded Home Depot in 1978 with fellow billionaire Arthur Blank. He runs a small investment bank called Invemed Associat…Read More
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