Mine Shaft Brewing
Welcome to MSB,
“After drilling into the concept and plan with Tim and his team and helping in drafting the deal structure I decided to invest and even got my family to invest too. This is an outstanding team with substantial relevant operating experience and a differentiated plan for entering the craft beer/cider space. The craft beer/cider market continues to grow rapidly with plenty of opportunity remaining for new brands like MSB”
Alan, Investment Professional, NYC Private Equity Firm
“MSB has really stood out to me as a best in class opportunity. From a management team with deep, relevant experience to a comprehensive marketing and business plan, and a product that is already in high demand, this is as close to can’t miss as you can get. I can’t wait to see this come on-line and let the numbers support what I’m confident will be the successful byproduct of a well-vetted strategy.”
Dan, CFO of Global Bulk Raw Materials Trading & Logistics Company
– MSB Black Card Club Membership
– Warrants for Large Investors
– 8% annual interest
– First Right of Refusal on Next Round
MSB is in the top 10 CNBC’s Crowdfinance Vice Index & Top 50 CNBC CF 50 Index.
Mine Shaft Brewing is not your ordinary Craft Beer & Hard Cider Start Up
60K BBL Capacity Day One with distributors already wanting most if not all initial capacity.
Our passionate team has worked in the beer category, and specifically the craft space since the late 80’s.
Here are a couple of the craft beer brands our group has been involved with:
Strohs, Pabst, Schlitz & more
1. Start micro, 500 to 1K BBLS for the first couple years.
2. In years 3 or 4 time to start thinking about a capital raise to expand increase production to 3 to 5k BBLS a year.
1. Start at 60K BBLS TOP 50 Craft Brewer less < than 5 yr
2. End of year one going into year two, put phase two in action and expand to 100 to 150K BBLS
Products / Services
Craft Beer, Cider & Ales
MSB will brew traditional style Beer & Cider from around the world with a creative twist, all brewed by a nationally recognized and award-winning brewmaster. MSB is in a ski town that hosts seven million plus influencers every year.
MSB Black Card Club Membership will give you exclusive access and opportunities like no other beer or wine clubs.
First access to limited production beers and ciders at the brewery.
Special opportunities to purchase exclusive releases.
Advance notice and special pricing on brewery events, including head brewer dinners.
Pre-sale all access purchase opportunities for our Summer Concert Series and other events.
Discounts on dinning and merchandise.
Dedicated Concierge Service to help you with purchases, event information, dinner reservations and information about our beers & ciders.
Special exclusive opportunities, for dinner along with game tickets / event tickets with our athlete ambassadors: NHL, MLB, PGA, Olympic Medalist.
Managing/Manager Executive Officer
Tim brings finance, sales and consulting experience in the craft beer space to Mine Shaft Brewery. Tim has been an entrepreneur, advisor, consultant, investor, and executive of companies in Beverage, Auto, Banking, Green Energy,and Consumer Goods. Tim has extensive experience in new businesses, including capitalization, business development, sales, marketing, branding and PR. Tim also brings a vision.
Chief Financial Officer
John brings a career as a CPA, CEO and CFO. John started an outsourcing company in 1992 that grew to $12MM in five years and was an INC Magazine fastest growing company in 1997. John merged the company in 2001 and became CEO, and in 2004 sold his share. John graduated with a degree in Accounting and spent six years with a “”Big 8″” CPA firm. John spent ten years with two large organizations as CFO and became experienced in operations.
Purchase over $600 million dollars annually in packaging materials for eight domestic breweries. Material volumes include six billion cans and lids, thirty-six million cases of glass bottles, 500 million sq./ft. of corrugated materials and other packaging items totaling over 20,000 skus. Responsible for procurement, inventory control, package development and service levels with twenty-five major suppliers.
Marketing & Research – Scott has over 30 years of experience in marketing market research, new product development, and advertising including 12 years of experience with the Stroh Brewery Company. At Stroh, he was directly involved in coordinating the expansion of the Stroh Brand into 20 western states. As an assistant brand manager on Stroh’s/Stroh Light, his focus was on promotion programs, pricing, and new packaging changes. He supervised the development of Sundance Juice from initial product & package design, through product launch and national expansion. the precursor for the product now known as Izze Sparkling Juice. Since 1994, Scott has been the co-owner of Unisearch Partners, Inc., a custom market research company specializing in integrated quant-qual techniques and qualitative studies. The firm has been an industry leader in Super Bowl ad testing for over 15 years, testing SB ads forclients like Frito-Lay (Doritos), Anheuser-Busch and PepsiCo among others.
Consumer Research Advisor – has over thirty years of experience as a professional market researcher on both the client and supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Ed has been co-owner and president of Unisearch Partners, a custom marketing research and consulting company since 1994. In addition to his broad-based knowledge of consumer research, Ed Benfield brings considerable expertise in research design and quantitative analysis to the MSB team of advisors. He has 13 years of direct beer research experience as manager and director of market research at the Olympia Brewing Company in Washington and the Stroh Brewery Company in Michigan, and has served major clients in the beer industry during his entire 20 years with Unisearch. Among his specialties are the design, analysis and implementation of quantitative and qualitative studies on beer taste testing, sensory evaluation, brand / user imagery and advertising.
Brand Management Advisor – Richard brings over eight years of Stroh Brewery experience. Rich spent four years as Pricing Analyst / Corporate Pricing plus an additional two years as Associate New Product Manager, New Product Development with three more years as Associate Brand Manager for the Stroh’s brand.
Brand Management Advisor – Leslie brings 10 years of New Products and Branding experience from the Stroh Brewery and four years from Walt Disney. Leslie started her career with Stroh Brewery in pricing and worked her way up as Corporate Pricing Analyst, Field Pricing Analyst, Associate New Products Manager, Senior Associate Brand Manager, Responsible for all marketing functions for New Products, nationally distributed Old Milwaukee Brands, and the Stroh family of brands. Supervised new product introductions from initial concept through market launch. Developed and implemented brand advertising creative and media plans, national consumer promotion plans and regional refund programs. Determined market research needs and formulated research plan. Managed design and production of package graphics and merchandising materials. In addition Leslie administered $20 million annual price promotion budget.
Key Accounts / Business Development Advisor – Charlie brings many years of regional and territory sales and has been a top achiever in all his previous sales management roles.
Athlete Liaison / Marketing, Event Management Advisor – Jay brings pro athletes on as product ambassadors into retail, distributor and club channels. He is also a Firefighter Paramedic for Unified Fire Authority, and goalie for the Utah Grizzlies.
Packaging Advisor – Marty’s career spanned over 30 years in the beverage packaging sector. He held several senior management positions within Ball Corporation, North America’s largest producer of aluminum beverage packaging, over 18 years. His roles included Sr. VP-Sales and Marketing for both the Ball Beverage Can and Plastic Bottle Divisions, as well as Director-Manufacturing Planning earlier in his career at Ball Corp. Prior to Ball Corp., Marty was the Operations Controller for the Stroh Brewery Can Division in Detroit for 8 years, with responsibility for both financial and manufacturing planning functions for the multi-plant operation. Previous to this position, he held roles in financial planning and plant administration with the Schlitz Brewing Co. in Milwaukee. Marty is a CPA, and started his career as a senior auditor with Touche Ross and Co. (now Deloitte) in Milwaukee. He is a graduate of the University of Wisconsin-Whitewater.
Overseas Sales Advisor – Bernie brings 16 years of Stroh Brewery Company experience including Project and Pricing Analyst, National Retail Sales Administration, Puerto Rico, and International Sales and Marketing. Bernie developed and executed sales strategies in Asia, Europe, Australia/New Zealand, Middle East/Africa, Latin America and the Caribbean. He’s managed international sales reps and planned, directed and coordinated marketing efforts. Bernie Increased international sales by 140% and expanded the number of export countries by 106% by increasing distribution and creating strategic sales and marketing campaigns. He expanded private label products in Japan, Taiwan, South Korea and Brazil, and established a joint venture with Rajasthan Breweries resulting in the first foreign beer for sale in India. He has secured contract brewing arrangements with Sapporo, Cerveceria Chile, Loblaw’s (Canada), Bacardi-Martini, etc.
National Sales / Distributer Relations sales Advisor – Dan brings over 30 years of outstandingindustry management experience to Mine Shaft Brewing. Dan worked for over 17 years for Stroh, Schlitz and Miller Coors as a District, Zone and Unit Sales Manager. In addition, Dan also worked on the distributor side of the business for 18+ years in positions ranging from Sales Manager, Director of Sales/Operations to General Manager.
Ray KIimovitz is currently the President of Klimovitz Brewing Consultants, Inc. where he acts as Alternating Proprietor (AP) Brewmaster for a number of craft brewers. Ray has 40+ years of experience in the beverage industry, including tenure at Joseph Schlitz Brewing Co (Milwaukee) and The Stroh Brewery Company (Detroit) where he was Director of Brewing & Special Products. Ray is well respected within the brewing community, belonging to several professional associations including the Master Brewers Association of the Americas (MBAA) where he was their Technical Director (1999 – 2010). The MBAA also presented its Distinguished Life Service Award to Ray in 2011.Ray also has participated as a judge at the annual Great American Beer Festival in Denver as well as serving as editor and contributor to several leading brewing publications.
Funding Type: Equity