Apr 2, 2015 10:10 EST

Breakr: Creating & monetizing instant celebrity like #AlexFromTarget

iCrowdNewswire - Apr 2, 2015



Creating & monetizing instant celebrity like #AlexFromTarget

Breakr is raising $350,000 with a minimum reservation of $5,000.


  • The company behind the #AlexFromTarget Twitter phenomenon.
  • Social media influencers reach over 10M aggregate followers.


Breakr is a multi-platform network that helps content creators distribute their content, build their fan-base and convert their reach money in their pockets from mobile to web and OTT devices.


Why We Started This Company

Breakr was formed to solve the challenges of scaling a multi-channel network. At the end of the day, the MCN’s do not own the users/subscribers – the larger platforms like YouTube, Vine, Instagram and Twitter do. We saw the need for content creators to distribute and grow their distribution while connecting fans to their fandom.

What Sets Us Apart

Breakr provides content creators and influencers a content distribution network; where their fans can chat, create, share and consume content together within a breakroom. Also, the platform features e-commerce technology driving additional revenue through digital and physical product sales.

Our Keys To Success

By leveraging our current relationships with social media influencer/content creators and influencer marketing companies, we can reach critical mass fast by providing a platform for their creators to grow fan-bases and distribute their content. Brands and entertainment studios partnerships will help drive more traffic and ad revenue into the multi-platform network.



Worldwide recognition for the global phenomenon #AlexFromTarget.


Growing influencer and creator network reaches 10 million+ active-base across Twitter, Vine, YouTube and Instagram.


Featured on CNET, Yahoo!, BBC, TechCrunch, Huffington Post, Business Insider and many more.


Breakr partners with The Hunger Games actor, Eric Hennig


Breakr takes 2nd place in the first TechCrunch Pitch-Off and Meetup in Los Angeles

APRIL, 2014

Over 51 million impressions driving fans of the Janoskians to download Breakr after @JaiBrook1 tweets.

JUNE, 2014


Part Peter Thiel, part Simon Cowell… Dil Leonares is betting on unknown stars.
Chris MatyszczykEditor, CNET
Chris Matyszczyk
I’m excited to see what we can do together.
Eric HennigActor, The Hunger Games
Eric Hennig
Our focus at YouTube in 2015 will be social engagement and fan community. I’m excited for the possibilities.
Whitney RosenthalCreative Strategist, YouTube
Whitney Rosenthal
I can’t wait to start working with you all. Nice community you have going on! I’m loving it.
Nicholas GravaActor, YouTube Content Creator
Nicholas Grava
The opportunity is there to help my son, Nolan, develop his own content aside from the TV Shows and Movies he’s been on.
Craig GrossAuthor, Speaker and Founder, XXXChurch NPO
Craig Gross


Dil-Domine Leonares

Dil-Domine Leonares

Founder and CEO, Breakr

Dil-Domine Jacobe Leonares is an experienced entertainment technology professional with a strong digital marketing and brand strategy background. He is driven and passionate in transmedia development and marketing, utilizing traditional and digital media channels to tell a story across multiple verticals. A creative prodigy, Dil-Domine started working on technology projects prior to being invited by Alex Bogusky to join Crispin Porter + Bogusky in Boulder, Colorado as the Creative Mad Hatter. Focusing on injecting digital and emerging technology into traditional global advertising campaigns. Since then he has traveled all over the world working on bringing brands such as IMAX into the People’s Republic of China. Experience working on the international stage developing brands in new territories, creating digital growth plans and fostering engagement across multiple-channels of communications driving ROI. He has the capability to lead a team of creatives and technologists developing remarkable campaigns. Dil-Domine dreams of worlds where brands and people exist in cohesive harmony. A place where life happens across multiple-devices, intrusion is minimal and permission is respected.
Eric Saunders

Eric Saunders

Co-Founder and CMO, Breakr

Budding entrepreneur with creative strategies targeting the younger generation. I am the necessary youth of Breakr helping us closely relate to our target audience. Aside from Breakr I started InsiderVisit, an alternative to the standard college tour. My creativitiy along with my developing programming skills have led me to bring InsiderVisit to over 30 schools and has helped Breakr reach the masses.


Team Member Name

Ray Marks

Experienced Startup Executive

I’m passionate about working with people that live every day to the fullest and communicate authentically.Read More
Team Member Name

Chava Josey

Pharmaceutical Representative at Daiichi Sankyo, Inc.

Team Member Name

Sam Danovich

VP of Sales at San Francisco Circuits

My expertise is working with my customer’s ideas and turning them into a reality. I utilize San Francisco Circuit’s “Borderless Board” program, meani…Read More
Team Member Name

Craig Rosen

Finance Manager


Team Member Name

Melinda Moore

CMO, Crowdfunder & Co-founder, Tuesdaynights.org

Leader for Fortune 100 Companies & Award-Winning Technology & Entertainment Executive Melinda is an award-winning innovative social entrepreneur with exp…Read More
Team Member Name

Brian Foster

Talent Operations Director, ION at Ayzenberg

Specializing in Influencer Marketing and brand development. Currently, working at Ayzenberg Group as Talent Operations Director. Projects include: developing…Read More
Team Member Name

Jacob Pacini

Chief Investment Officer at Pacini Hatfield Investments

A self-starting, dedicated, hardworking investment manager who has a successful and consistent track record of achieving high level returns while mitigating …Read More
Team Member Name

BJ Mendelson

Viral Marketer and Speaker on the Myths of Social Media

B.J. Mendelson, is a public speaker and author of the book, Social Media Is Bullshit. Mendelson first received attention in the early 2000s for being able to…Read More
Team Member Name

Chris Chaney

Founder & CEO at Chaney Group Holdings

Chaney is a budding entrepreneur, Princeton graduate, Chaney Sports Group CEO and leads conferences with students and sports professionals. Named one of Forb…Read More
Team Member Name

Jeff Benjamin

Chief Creative Officer at JWT

Benjamin joined JWT, part of WPP, in 2012 from MDC’s Crispin Porter & Bogusky, where he had been partner and chief creative officer.Read More
Team Member Name

Gennadiy Borisov

COO at Klika Tech

Senior Executive with 20+ years of experience in Operations, Digital Media, Web & Mobile Product Development, Digital Marketing, Advertising, Telecommunicati…
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