Apr 1, 2015 10:11 AM ET

Archived: Faction – Cutting-edge, ski and sports accessories and apparel brand: en route to $100m+ in revenues – Join us for the ride

iCrowdNewswire - Apr 1, 2015

Faction logo


Growth in the $7b ski and apparel market comes from innovative brands with personality at the expense of large incumbents.

In 2015 Faction accelerates momentum

•  Skis: 22 awards for quality, innovation, style and verve including Skiing Magazine’s Ski of the Year
• Apparel: Proprietary stretch materials (skinny and dry) + NASA technology insisting that tech must never sacrifice form

– INSPIRATION: Jan 2015 snapshot – Faction’s athletes launched
• Most-viewed ski video * ever * (14m YouTube views, Candide Thovex)
• Won gold and bronze at the X Games (Simon d’Artois, Dara Howell)


– OPERATING LEVERAGE: License deal with Quiksilver to make Roxy Skis
• Leverage global platform
• Double volume, adds retailers hiring zero incremental in-house heads

– DIGITAL: Every step of this Full Stack business accelerated by digital DNA

Faction is a modern brand en route to $100m+ in revenues.

Join us for the ride.



  • Alex Hoye
    Co-founder / CEO

    Co-founder / CEO: Faction Skis
    Chairman: Runway East, Skimlinks, ICE
    Seasoned global business builder
    Formation at Disney/Harvard/McKinsey

  • Tony McWilliam
    Co-founder / Design Director

    Co-founder / Design Director of Faction – skis, accessories and technical outerwear. Based in Verbier, Switzerland.

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