With just 45 seconds to grab the attention of a visitor, the company’s established, popular, flagship website DiamondGeezer.com is just too big. The site offers too much and as a result a lot of exciting product and revenue opportunity is missed. Marketing it is like firing a blunderbuss into the air, hoping you may hit something. It makes money, has a consistent history of growth, 19% in the current year, but now is the time to reach for a high powered rifle and hit the target each and every time.
Enter jewelleryjewelleryjewellery.com a refined portal of individual, slick, and fast, focussed, 3 clicks-to-buy specialist jewellery channels with DiamondGeezer.com, the established and profitable diamond website with £2,000,000 turnover predicted this year and 45,000 subscribers as the founder member and corner stone.
The revenue stream of this business expansion is not based on commissions or fees, it’s all about 100% of the turnover and margin as 247 Diamonds Ltd are the manufacturer of the majority of jewellery products on offer. There’s the big difference, the company you invest in owns all the brands and all the sites. There’s more; the portal, the sites, the material procurement, the manufacturing and the fulfilment run on a wholly owned, bespoke software platform named 247SOFT which was developed in house over 12 years to meet the particular needs of the business model.
Jewellery design and production will all be executed on site in the company’s established manufacturing and fulfilment centre, a 2,800 square foot freehold commercial building owned by the company. That production will be controlled and managed by yet another function of the company’s 247SOFT software suite.
Here is your opportunity to invest in a profitable, established, British, pure-play, on-line fine diamond jewellery company which designs and manufactures everything its sells in house. This hugely respected and forward thinking family firm has built a dedicated following since it first started supplying fine diamond rings and jewellery directly to the consumer via its flag ship brand and website DiamondGeezer.com.
Read what they say about us: https://www.trustpilot.co.uk/review/www.diamondgeezer.com
Now is the time, the software is tried and tested over a dozen years, the new ‘responsive’ website is out there, the company owns a large freehold commercial building and with realistic funding can really exercise the capacity and scalability that this family owned, self-financed company has built on over the past decade. Cash in on the exciting opportunities these developments proffer.
Objectives
‘Just-In-Time’, but ‘Always-On-Time’ Delivery
In spite of near zero stock holding 247 Diamonds Ltd can design and manufacture unique pieces or core products in the time it takes the traditional jeweller to size a ring. Everything is designed and made in house. Typically industry stock-turn is just once a year, 247 Diamonds Ltd had a stock turn of 60x last year, a figure that will increase as volumes increase.
A Customer is for Life not just Christmas
Immediate customer satisfaction is and has been essential to growth and stability, when she opens the box we want her weeping not crying. With 945 reviews on Trust Pilot and an average rating of 9.8, customers would and do recommend our services and as a result, a large amount of our business comes from returning or recommended clients.
Design and Technology
A major strength and USP is in house design, coupled to the latest cad-cam and rapid prototyping technologies including the very exciting 3D printing which is also all done in house. The company owns the latest rapid prototyping mills and 3D printing facilities.
Incremental Business
247 Diamonds Ltd need enough incremental business to exercise the capacity which they have built over the last 3 years. We believe we have the capacity to double current production quantities with little or no expenditure save to marketing and material costs.
THE CHANNELS OVERVIEW
The portal will launch with 4 channels:
DiamondGeezer.com
The established profitable online brand with a healthy following and the website that set the precedence for buying a fine certificated diamond engagement ring on line. With hourly uploads from diamond cutters around the world, the customer selects the ring design then pairs that with the diamond of their choice supported by a one-to-one consultancy from a qualified diamond expert.
247Diamonds.com
This is an ‘off-the-peg’ volume service at a much lower unit price with diamond engagement rings for a few hundred pounds and a 3 day delivery. Unlike DiamondGeezer.com the buyer selects from a predefined selection, it’s a click and buy solution.
UberJewel.com
A very exciting new brand, this is branded fashion jewellery with an edge. A collection of bold designs in silver and gold vermeil set with the finest Triple X ® Swarovski diamond and coloured stone simulants. Manufactured in house using exactly the same high, no compromise procedures and techniques employed when making the finest diamond jewellery, however the low bill-of-materials means, design liberation and highly profitable price tags between £20 and £600.
Incidentally we’re confident the company meets all the criteria to use the Swarovski brand name and the application for permission and certification to do so is pending, although not essential this will be a useful marketing aid and will be pursued.
Letstalkdiamonds.com
This is the portal’s blog, consumer forum and information centre, think moneyexpert.com. It’s an information centre and an online meeting place for anyone buying or thinking of buying any type of jewellery at any time. That authority will be loved by the God Google which will help with the portal’s search engine position.
The Forum
Members of the public will be able to share views, share experiences, ask questions of fellow forum members and experts, chat, show-off their bling by posting photographs, share unique wedding proposals, discuss wedding plans and invite comment.
The Blog
The blog will be current, fashionable, informative, fun and contributors will be a cross section of fashion bloggers, media bloggers and paid article writers. It will showcase products and design from the channels.
Once the model is proven and is gaining momentum the portal will be expanded with more specialist jewellery channels, just as the traditional High Street support several jewellers, with common owners. Most notably H Samuel and Ernest Jones which are both Signet Group owned.
PHASE TWO CHANNELS
SimplyWeddingRings.com
Just that, simply the best range of wedding rings available in any one place. Over 18,000 designs and options are ready.
Carat4sure.com
One carat certificated diamond rings and jewellery from £2,000 to £20,000, tapping into our diamond data feed to meet the need of the thousands of buyers that ‘must have a carat’.
DiamondDesignerShowcase.com
Independent jewellery designers will be profiled and will showcase their designs in the site however those designs will be manufactured by 247 Diamonds Ltd. under licence and in that way the company maintains quality, costing control, earnings, after-sales-service and fulfilment efficiency.
Jewellery is such a diverse product range with so many complex reasons and occasions to buy a piece, whether as a dress accessory, a gift, a proposal or wedding. An exceptional one stop jewellery shopping portal will meet a consumer need matching motivation, cultural celebration, occasion and product type and directing the buyer to a focused, branded specialist website offering exactly what they want and need in a fast, informative, well presented way. So instead of simply adding categories to an established jewellery website, confusing its navigation, diluting its SEO and diluting its identify jewelleryjewelleryjewellery.com has the specialist brand to meet the specific need.
While branded jewellery accounts for only 20 percent of the overall jewellery market today, its share has doubled since 2003. McKinsey’s research suggests that the branded segment will account for 30 to 40 percent of the market in 2020. Established 150 year old jewellery brands, such as Cartier and Tiffany & Co., have seen new entrants, such as Pandora and David Yurman become well known in just one decade.
The trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewellery sector, but at a much faster pace. The jewellery industry seems poised for a glittering future. Annual global sales of €148 billion are expected to grow at a healthy rate of 5 to 6 percent each year, totalling €250 billion by 2020. Consumer appetite for jewellery, which was dampened by the global recession, now appears more voracious than ever according to a recent McKinsey & Co report.
The same survey reported that two-thirds of luxury shoppers say they engage in online research prior to a purchase; many say they turn to social media for information and advice. Opportunity to convert is obvious.This is a fragmented industry which presents equal opportunity to smaller brands to make a name and place for themselves. The ten biggest jewellery groups capture a mere 12 percent of the worldwide market which emphasises opportunity.
Best Placed
The last five years have been challenging for every developed economy around the world. Traditional jewellery retailing has faced enormous pressures; this has been further compounded by the expansion of the digital revolution which has led to the rapid expansion of new shopping channels that incorporate the internet, mobile and social media. The UK, as a nation, is at the forefront of a huge global opportunity, with the skills and expertise to lead e-commerce development and a good environment for long-term sustainable investment. UK consumers spend 20% more online than in the US, France or Germany.
Resource: http://www.imrg.org/
Luxury Goods retailing in Europe is forecast to reach $150bn (£96bn) by 2018, with the UK set to overtake France and Italy to become the leading luxury shopping market by 2018. This is according to forecasts from retail research agency Conlumino, which says that jewellery and watches is the second largest luxury category in Europe with 18% of shares in luxury sales. Conlumino suggests that the European luxury goods retail market will grow to $149.8bn (£96bn) by 2018, an increase of $38bn (£24bn) between 2013 and 2018.
The top five luxury markets in 2013 were Italy, France, UK, Germany and Russia, but the UK is expected to take the top spot by 2018 with a 19.6% share.Resource: http://www.jewelleryfocus.co.uk
The same report finds 36% of women ‘like to buy jewellery with unusual or unique design’, a perfect match for the services the company plan to develop and expand.The total sales of fine jewellery in the UK is predicted to be worth circa £5bn by 2020, the figures suggest that in 2013 the U.K market for fine jewellery alone was worth £3.2bn.
The world’s largest online diamond jeweller is the heavily funded BlueNile.com with a global 2013 turnover of $450,008,000 and a domestic (United States) turnover of $376,820,000 (£235,512,000). The U.S jewellery market is 5 times that of the U.K. which suggests that the right pure play online jeweller with a 100% focus on the domestic market should be able to achieve turnover figures at circa £50 million. ~1.5% of the market. As the company is not raising $100million the five year life of this plan targets a very achievable £8 million + turnover.
Resource: BlueNiles Investor Report
This plan recognises that the UK market is easiest and most affordable to reach. Expanding the UK market is priority; a more global approach may and can be taken once local performance plans are exceeded. In the short to medium term 247 Diamonds Ltd suggests to cross borders would be an untimely dilution of resource.
Consumer confidence has reached a five-month high in January this year 2015, according to figures released on the 30th January 2015.
Meanwhile, the forecast for personal finances over the next 12 months rose by 4 points to 5.
The consumer confidence survey correlates with data published by the CBI yesterday, showing that the volume of goods sold throughout the retail sector grew by 39% year-on-year in January.
Clive Billing
Founder and CEO
Clive has been in the diamond industry since the late sixties. Originally from a B2B manufacturing and distribution background he has in the last four decades moved from high end in the sixties and seventies, to volume production of diamond jewellery in India for various markets which included the States, Europe, Australia and South Africa in the eighties and nineties. Labelled the ‘Internet Evangelist’ by the industry in the nineties, the noughties saw the inevitable switch back to the higher end and B2C with the launch of a consumer facing platform DiamondGeezer.com in 2002.
Ben Billing
Sales Director
From an initial background as a business manager for Jaguar then Mercedes Ben has now been in the jewellery industry for 10 years. Ben is logical, methodical and has an attention to detail that serves the company well in his diamond procurement, budgetting management and administration.
Luke Billing
Design & Production Director
Luke has immense CAD-CAM skills and heads up the designers, rapid prototyping and production. From a background in audio visual Luke has now been in the industry for 12 years.
All three directors are involved with and generate sales on a daily basis, they are front-line players.